Is LinkedIn a good way to match a job with a job seeker?
Nearly half of recruiters say “yes.” But fewer than 20 percent of those looking for a job feel that way about the popular social media platform.
This was just one of the disconnects between the recruiters and the wanna-be-recruited in a new survey conducted by the ADP Research Institute. Its findings are contained in a whitepaper, “The Recruitment Quotient: Raising Your Talent IQ.” ADP said the survey results reveal “a growing chasm between job seekers and recruiters — even as new technology and social media use proliferates.”
Although both parties in the talent hunt are using social media and online career placement solutions, the disconnect illustrated in the LinkedIn data existed elsewhere.
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For instance, ADP said, “many corporate career sites on the Internet are not mobile-enabled, which means the searches candidates want to perform are frequently delivered via a clumsy user experience designed for a different device, such as a PC.” That’s not going to work well, especially with the younger set who depend upon their phones to aid in the job search.
These younger people under the age of 30 are three times as likely to use Facebook as a job search resource as are those age 45 and older, the survey found.
“We found that younger workers were almost twice as likely to describe Facebook, Twitter and Google+ as having significant or moderate impact on their job searches when compared to workers over age 45,” said Tony Marzulli, ADP’s Vice President of Product Management for Talent Solutions. “It’s critical to address the social media usage patterns of younger workers to tap into the vast talent they will bring to the workforce of tomorrow.”
LinkedIn did score well with one survey segment, salaried workers. They are “almost twice as likely to list LinkedIn as having a significant to moderate impact in their job-search efforts” as other types of workers.
Other findings of interest:
- 46 percent of recruiters think that job-applicant tracking “works well,” while only 16 percent of job seekers feel the same way;
- 58 percent of job seekers believe that a reasonable time between an initial interview and job offer is one to two weeks, even as employers are extending the length and thoroughness of personality screening tests and interviews. The average recruiter is using more than four systems during the recruitment process;
- 60 percent of job seekers are frustrated by a lack of quality positions; on the flipside of that coin, 52 percent of recruiters complained that they weren't seeing enough quality of applicants; and
- 30 percent of recruiters rated their current recruitment solution as “very good” or “excellent” in providing an end-to-end process for acquiring talent.
“Clearly, there is an opportunity for talent acquisition tools and services to evolve to bring together recruiters and job seekers, since each requires the other for success,” said Terry Terhark, president of talent acquisition solutions at ADP. “As expectations continue to change and talent shortages rise, it will be critical to find common ground between these two groups to enable companies to attract and retain top talent and drive competitive advantage.”