Trust is essential, in business and in life.
We trust the people we do business with. We trust that when we go to the grocery store to get bread, milk, meat, etc., the store will be well stocked and the food will be fresh. We trust that when we go to a restaurant, we're going to get food that's prepared properly and safely. We trust when we order merchandise online, it will show up on our doorsteps.
In business, the word "trust" is huge. In the examples just mentioned, it's taken for granted, a given. But, in some areas of business, trust must be earned through consistency and predictability.
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