With the recent news that Amazon and Google are considering getting into the auto insurance market, the insurance industry is left holding a collective breath to see just where that leads the future of insurance and retirement benefits sales.
Think as a retirement advisor that you can't embrace the online retailer model? You may have it a bit easier than you imagine. U.S. census data shows that while e-commerce companies reach the consumer directly, online sales makes up a mere 1.2 percent of all retail sales.
In fact, leveraging the power of the click can be a huge sales benefit for advisors. A 2010 Kellogg School of Management study examined the behavior of consumers as they shopped. The data trails they leave, even on non-retail sites, says the study findings, can provide a wealth of information that can help companies reach their customers.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
- Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
- Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
