Takeover business continues to be on the rise in the voluntary market.

Takeover sales now account for 51 percent of new sales premium in the voluntary market reported in 2014, up 12 percent since 2006, according to Eastbridge's 2014 U.S. Voluntary/Worksite Sales Report. It's the highest percentage ever recorded by the consulting group.

Eastbridge defines a takeover as one carrier replacing another carrier in an account with a similar product.

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