As many of you know, I live in NYC. But I’m from a town of about 1,000 people called King City, in the Northwest corner of Missouri, or what I refer to as “God’s Country.” I get emailed, texted and Facebook messaged monthly from people asking for suggestions on what to do on their NYC vacation. I have a great list I have compiled over the years that I send, and I also send this video.  It’s from my pal, Johnny T, advising you that there are two speeds in New York: A) You move fast or B) Get outta the way!

I think this is also true for our industry. Let’s face it, it’s been a rough couple of years, but if you are reading this, then you are still standing! How are you adapting? How are you evolving? Here are some things we are doing to stay relevant:

  1. The millennials are invading: So, I’ve hired a rock star producer that is 25 and speaks their language. For millennials, mentoring and feeling important is huge. I encourage you to start looking for your successor!

  2. Get paid for your advice: We are consulting like crazy. Don’t want to sign a BOR? Not a problem; but I’m not going to work for free! As my mama always told me, if you don’t value your time, no one else will.

  3. Get a YouTube channel: We are in the age of lazy. We read every third word in emails, so look to get your message across with videos. For example, we’ve started doing “how to” videos where I record my screen and show clients how to do a doctor search.

  4. Partner up: Isn’t half a case better than no case? Take a look at all the financial planners you know who were trying to play in our sandbox. All of a sudden, you look up and they’re gone! But hey, they still have the connections, so talk to them and market yourself to them as their employee benefits and individual health department.

I’d love to hear how you are evolving in the current market. Let me know what you are doing below in the comment section.