Netflix made headlines a few weeks back when itannounced unlimited, paid paternity and maternity leave for itsemployees during the first year after birth or adoption.

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Not long after, tech firms Microsoft and Adobe joined in,announcing their own new generous parental leave policies.

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People everywhere cheered, calling it a revolution in workplacebenefits. A sign that employers are finally pushing for work-lifebalance. A win for parents. A win for all American workers, whosoon may be offered the same benefits. The new norm.

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Call me cynical, but I'm not buying it.

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The biggest impact so far? Kudos and PR success for thosespecific companies.

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While company heads are looking great, there are a number ofquestions and issues that arise from such moves that makecelebration premature.

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For one thing, not all employees are benefiting. Netflix's newpolicy, for example, only applies to “salaried streamingemployees,” which pisses off the workers in the DVD division.

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I also can't help but wonder who will actually use thesegenerous policies. Sure, a whole year of time off to bond with yourkid sounds pretty great, but given that most American workers don'tuse their allotted vacation days and won't even take a lunch hourdue to a backlog of work and overall guilt, I'm not confident thatthe parental leave policies will ever be embraced. Again, it looksgood in print, but who's really benefitting, besides the Netflix PRdepartment?

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Of course, I do appreciate news coverage of the benefits world,just as I appreciate the idea of promoting better work-lifebalance. Our country is behind on workplace leave policies andbenefits overall, and, it's worth clarifying, the U.S. stilldoesn't offer paid maternity leave (unlike pretty much every othernation).

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I would love to think that companies are making this a priority,but of course, we have one other thing to consider: We're talkingabout some of the biggest, coolest employers in the country. We'retalking about Silicon Valley companies that offer unlimitedvacation, nap rooms, massages, in-house dry cleaning, free lunchesand a host of other benefits that largely seem unimaginable.

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For every Netflix, there are hundreds of cash-strapped employersthat don't offer much of anything to employees. Silicon Valleypolicies on unlimited parental leave and vacation time aren't goingto start a ripple effect. And frankly, I'm not so sure how far theripple effect will go even in Netflix's own building.

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The real test will be a year or two from now, when the policy isfirmly in place.

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Maybe I'm wrong (and let's hope so). Maybe this will be thebeginning of a new benefits revolution. But don't count on it.

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