As plan providers and recordkeepers increasingly turn to developing technical solutions to boost participants’ retirement readiness, yet another website redesign has launched.

Read: 5 retirement savings myths about Gen Xers and millennials

T. Rowe Price has announced that its Workplace Retirement website, newly redesigned, has gone live for its nearly 2 million plan participants.

The site is aimed at increasing retirement preparedness, and provides options for participants in recognition of the “significant” ways employees’ online behavior has changed over the years.

T. Rowe Price is far from the only company beefing up its online offerings.

Robo-advisors, of course, are capitalizing on the desire of both employers and many participants to manage retirement savings options online via 401(k)s—such as Betterment’s 401(k) platform Betterment for Business, which provides employers with a turnkey service and participants with personalized investment advice.

In part, those changes have come because of younger workers’ preferences for online, rather than human, interaction in managing their finances (and many other aspects of their lives).

It can also reflect participants’ reluctance to take advantage of such plan staples as group sessions on the intricacies of their retirement plan and the need to attend such sessions at the employers’ convenience, rather than at the employees’.

That’s part of the reasoning behind Jellyvision’s newly launched financial wellness tool, which offers 24/7 access to employees for financial guidance that “they might be embarrassed to … share around other people.”

T. Rowe Price says that its newly redesigned website “is already having a positive impact on participant preparedness for retirement,” with a 13 percent increase in enrollment completion rates over the past year, and significantly more mobile traffic to the new site—57 percent more than the old site received.

In addition to a prominent display of account balances, the redesigned site also offers a planning tool, an online loan center and the ability of participants to create a personalized “confidence number,” which acts as an indicator of how likely it is that a user will meet his or her retirement savings goals on a scale from 0–100.

Instant Insights /

Retirement readiness is focus of latest tech upgrade

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