Simply by virtue of their age and generation, millennial small business owners are newer to the game than their GenX and baby boomer counterparts. But they're not simply playing the game… they're changing it.
Millennial business owners are highly confident in the financial health of their businesses, according to new research from The Principal Financial Well-Being IndexSM: Business Owners. In fact, more than three-quarters (78 percent) of millennial small business owners say they believe their business financials will improve in the next 12 months, compared to only half (54 percent) of baby boomers.
Why is this millennial business owner confidence important? Because, first and foremost, it spurs these business owners to charge forward, face business challenges head on and further invest in their businesses. And, as their businesses grow, millennials need the service and expertise you offer.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
- Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
- Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
