Some key points the study uncovered:

Financial Professionals: More than any other generation, millennial business owners know the advantages of delegating. They want to work with a financial professional, recognizing the value and expertise they bring to the table. A staggering 90 percent say they rely on the services of a financial professional, compared to 79 percent of Gen Xers and only 71 percent of boomers.
Talent: Millennials are more likely to add staff. Results showed that 83 percent have hired additional staff in the past year, compared with 66 percent of Gen X and 49 percent of baby boomer employers.
Benefit Programs: Millennial business owners understand the value of benefit programs in hiring and retaining quality employees. According to the study, millennials are significantly more likely to add to their benefit programs next year – at a higher rate than older generations.
Non-traditional Benefits: Plus, millennial business owners are adding some unique, non-traditional perks and incentives that offer convenience and cost savings, which help secure the best of the best job candidates. These include flex time, free food, on-site daycare, game rooms, laundry service, college loan repayment, casual dress and, yes, even nap rooms. These emerging programs are changing the game in how employers attract and retain talent.

Learn as much as you can about your clients and be aware of the generational differences that drive their needs and behavior. It's no secret millennials are causing a shift in the way we do business. Being mindful of these trends is essential to meeting their new needs and demands.

Instant Insights /

Millennial business owners are changing the game

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