In today's fast-paced and competitive landscape, brokers often struggle to provide the support and ongoing communication that their valued clients demand. Many employers expect brokers to assist them in achieving their human capital and benefit objectives, including addressing the communication needs of the largest generation in their workforce, the millennials. So, how can brokers remain responsive and connected to their clients while aggressively pursuing new business opportunities?
The key to meeting their benefit objectives is providing enhanced employee benefit communication and an expert level of support. Employees will appreciate and be more connected to their benefit package, thereby increasing their engagement, which means your clients will recognize a greater return on their benefit dollars.
A MetLife study reveals that 53 percent of employees indicated that they "need more help understanding how their benefits work or how benefits meet their needs." In addition, nearly 42 percent of employees indicated that they "did not believe they used their benefits effectively." Clearly, there is room for improvement. This is an opportunity for brokers to step in and provide a solution that helps employees both understand and use their benefits effectively.
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