Keith Scally represents a rare breed in the employee benefits industry. He has an extensive background in the intricacies of benefits and HR technology and a cutting-edge approach to innovation and technology development. He joined Maxwell Health last month as the VP of product after over eight years at Choicelinx, a Cigna subsidiary, where he led business strategy, operations, product development as their President and CIO. Before that, he was the vice president of IT at Bridgeline Digital, and led business development and technology at Newpoint Technologies.

I sat down with Keith to get his perspective on what makes innovation in employee benefits such a unique proposition, the trends shaping the industry, how they’re affecting brokers, and the massive potential opportunity technology can open up to their businesses.