In the first two installments of our open enrollment communications series, we looked at the importance of planning ahead and what activities to undertake prior to the start of your enrollment period.

Now it is time for the big event! Open enrollment is starting and it is time to put all your meticulous planning into practice.

At this stage, your communications should be focusing on accomplishing a singular goal: informing employees about the benefits options they have available and getting them to enroll.

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