(Bloomberg) -- In the war for exchange-traded fund assets, getting attentionmatters -- even if that means channeling Austin Powers.

In what could be seen as a nod to the movie franchise starringMike Myers, WisdomTree Investments Inc. chose the grooviest stockticker around for its latest bond fund: SHAG.

Oh, behave!

The WisdomTree Barclays Yield Enhanced U.S. Short-Term AggregateBond Fund -- the ETF’s more pedestrian full name -- will investin investment-grade debt that has a short maturity, the companysaid in a press release on Thursday.

While investors will obviously judge the fund by its holdingsand performance, the symbol SHAG is all but guaranteed to drawattention.

“It works,” said Eric Balchunas, an ETF analyst at BloombergIntelligence. “People start calling a fund by its ticker, andthere’s evidence that having a good ticker can give you anedge.”

Colorful stock tickers are nothing new in the world of ETFs.With more than 1,800 funds available in the U.S. alone, standingout amid the crowd with a memorable moniker is almost as importantas performance.

HACK, a cyber security-focused fund,demonstrated the power of a name in 2015, when it gathered morethan $1 billion in its first year. However, others such as WSKY(which invests in the liquor industry), OLD (care for pensioners)and MENU (restaurants) have seen less success so far. Regardless ofhow funky they get, most of these kinds of tickers allude to thefund’s strategy.

“We often look for tickers that are descriptive of the fund’sexposure,” said Kevin Flanagan, senior fixed-income strategist atWisdomTree. “Since this new fund is a shorter duration version ofour existing ETF, AGGY, SHAG seemed like a natural fit.”

AGGY is the WisdomTree Barclays Yield Enhanced U.S AggregateBond Fund, which is focused on intermediate-term debt.

Still, although the ticker wasn’t meant as a nod to AustinPowers, WisdomTree stands to benefit from its cheeky newsymbol.

“A ticker can be the icing on the cake, but it’s not the cake,”Balchunas said. “But I do think it matters.”

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