When employees feel their employer cares about theirwell-being, they are 38 percent more engaged and 18 percent morelikely to go the extra mile, according to a 2015 survey.
|At Montana University System (MUS), we take this to heart. Our8,000 employees are passionate about providing a high qualityeducation — but this can also lead to stress, long work hours andlimited time for self-care.
|We developed a fun, simple and relevant well-being program — MUSWellness — that inspires our employees to become champions of theirpersonal well-being.
|Since launching the program with a well-known vendor'stechnology four years ago, high-risk MUS employees have reportedimprovement in sleep by 17 percent, energy levels by 14 percent andthere’s been a 20 percent improvement in self-care scores.
|But we faced a big challenge: We do not have a centralized emailsystem across our 14 campuses. How would we drive awareness for employees spread across thestate?
|Here’s a look at how we reached our people — and made ourprogram a success.
|1. We set goals.
Leaders at MUS want to create a positive well-being programthat’s easy to use, no matter what unique goals our employees wantto achieve. Our goal is for MUS Wellness to feel simple, accessibleand fun.
|And it’s important that the program invests in the whole person,with activities to improve well-being inside and outside ofwork.
|2. We positioned our program managers as well-beingcelebrities.
We are fortunate to have a licensed nutritionist and a certifiedfitness instructor running our program. Neal and Cristin not onlywork hard — but are charismatic, informed and care deeply about ouremployees.
|We positioned them as the face of MUS Wellness through a fun andinformative blog, on-site visits, how-to videos and personalrelationships with program users.
|When employees see them on campus, they know a new programchallenge is brewing.
|||3. We used other forms of communication.
When MUS Wellness launched, Neal and Cristin visited eachlocation to introduce the program and help employees register.
|We launched a “Race to the Finish” challenge to encourageword-of-mouth, awarding points to employees who got theircolleagues in the door. As a result of the challenge, 13 of 14campuses reached the registration goal of 60 percentparticipation.
|4. We connected to state pride.
MUS employees love their state. So we launched a “406”(Montana’s area code) challenge series.
|For example, the “Trek the 406” step challenge rewards employeesfor walking the equivalent length of well-known historical routes,such as the Beartooth Highway or the Lewis and Clark Trail.
|These popular challenges tap into employees’ personal passionsand reward them for soaking up their surroundings.
||5. We leveraged our blog.
Our blog, Montana Moves & Montana Meals is a popularemployee resource with content on exercise, nutrition, eventannouncements and employee well-being improvement stories.
|Blog posts get readers excited about well-being and direct themto MUS Wellness where they earn points for their healthybehavior.
|6. We harnessed the power of video.
Using video, we can bring Neal and Cristin’s energy to eachemployee’s desk. They create simple but engaging cookingdemos, exercise “how-to’s” and blooper videos to keep the programlight and fun.
|The videos are promoted on MUS social media channels likeTwitter and Facebook — and always drive employees back to MUSWellness.
|7. We incorporated interactive video.
Neal and Cristin’s videos were such a hit, that we launched avendor's video and quiz tool that turns bite-size videos andpresentations into targeted well-being challenges. With thistechnology, we can easily share videos and then test users’comprehension with quizzes, while rewarding employees forwatching.
|The product also offers analytics so program managers can seewhat videos are being watched and what people are retaining.
|Getting creative
MUS wants its employees to be happy, healthy and engaged.Although we’ve faced barriers along the way, the MUS Wellnessprogram consistently brings new-found motivation to our employeesacross the state.
|By getting creative with different strategies and forms ofcommunication, we’ve been able to successfully drive a powerful andimpactful well-being program.
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