Washington (AP) — Former Obama administration officials are undertaking a private campaign to encourage people to sign up for coverage next year under the Affordable Care Act.

With the start of open enrollment on Nov. 1, the Trump administration has slashed the Obama health law's ad budget, as well as grants to outside organizations that are supposed to help people sign up. Although Republican attempts to repeal the law have proven futile so far, President Donald Trump hasn't changed his view that the program is a "disaster."

Related: Healthcare.gov announces series of maintenance shutdowns

The former Obama officials said their campaign, set to begin Wednesday, will focus on young adults and try to encourage people to sign up for government-backed private health insurance because of subsidies available to cushion the impact of rising premiums.

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