Regulators in California are letting health insurers build the death of a major Affordable Care Act subsidy program into their individual rates for 2018, in a way that may create a major opportunity for agents to reach out to consumers.

The move will let issuers increase the full cost of mid-level, "silver tier" public exchange plan coverage, and only silver-level exchange plans, an average of 12.4%.

Managers of Covered California, California's state-based Affordable Care Act public exchange program, and officials at the California departments that oversee insurance companies and managed care companies, announced the change today.

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Allison Bell

Allison Bell, ThinkAdvisor's insurance editor, previously was LifeHealthPro's health insurance editor. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached at [email protected] or on Twitter at @Think_Allison.