We run many articles aboutsurveys conducted by big insurers, and by big benefits andinsurance distributors. Here, a broker out in the field talks abouthow he organized his own survey, to find out what the Millennialsin his own corner of the universe are thinking...Why I Created a Survey(Related:Millennials Are Learning to Love LifeBenefits)life insuranceWhat was in thesurvey

1. Which one employee benefits (NOT Including health insurance) isthe most important to you?
2. Which one benefit would you like your company to offer it doesnot offer now?
3. If you had to stop working because of a serious accident orillness, and would not be returning to work for a long time, wouldyou have the cash to pay your bills?
4. On a scale of 1 – 10 (with 10 being highest importance) whatvalue would you place on life insurance as an employeebenefit?
5. Year you were born _______.
6. Your gender __________.

Survey methodologyResultsQuestion 1: Which one employee benefits (NOTIncluding health insurance) is the most important to you?

• 401(k) plan, or 401(k) plan with company match: 13selections.
• Paid time off: 6 selections.
• Paid vacation: 3 selections.
• Flex schedule: 2 selections.
• Commuter reimbursement: 2 selections.
• Pension: 2 selections (could also be included with401(k) plan).
• Not applicable: 2 selections.
• Company stock ownership: 1 selection.
• Long-term disability: 1 selection.
• Medical: 1 selection (even though I asked respondentsnot to give health insurance as the answer).
• Parties at office: 1 selection.
• Vision and dental: 1 selection.
• Retirement plan: 1 selection (could be included with401(k) plan).
• Work at home: 1 selection.

Question 2:Which one benefit would you like your company to offer that it doesnot offer now?

• Flex time: 6 selections.
• Gym membership: 5 selections.
• 401(k) plan: 4 selections.
• Food: 4 selections.
• Not applicable: 4 selections.
• Summer Friday hours: 2 selections.
• Car allowance: 1 selection.
• Commuting cost reimbursement: 2 selections.
• Company events: 1 selection.
• Company match for charity contributions: 1selection.
• Dental: 1 selection.
• Dogs at work: 1 selection.
• Extra maternity leave: 1 selection.
• Health insurance: 1 selection.
• Money for Insurance: 1 selection.
• Overtime: 1 selection.
• Paternity leave: 1 selection.
• Standing desk: 1 selection.
• Tuition reimbursement: 1 selection.
• Not sure: 1 selection.

gym membership coveragepaid leave for a variety of family-related issuesQuestion 3: If youhad to stop working because of a serious accident or illness, andwould not be returning to work for a long time, would you have thecash to pay your bills?

• Would have the cash to pay expenses: 13respondents.
• Would not have the cash to pay expenses: 17respondents.
• Might have the cash to pay expenses: 13respondents.

Question 4: On a scale of 1 –10 (with 10 being highest importance) what value would you place onlife insurance as an employee benefit?

• 10 (highest importance): 4 selections.
• 9: 1 selection.
• 8: 8 selections.
• 7: 6 selections.
• 6: 5 selections.
• 5: 8 selections.
• 4: 1 selection.
• 3: 1 selection.
• 2: 4 selections.
• 1 (lowest importance): 4 selections.

Jerry Cohen