Race cars burning rubber on trackThose attending Susan L. Combs' Fast and Furious session shouldcome prepared with their best 60-second marketing idea that hashelped take their business to the next level. (Photo:Shutterstock)

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If there is one session you do not want to miss this year, thisis it! And I'm not bragging here. As my gramma Ruby Fern would say,“I'm just truth-tellin.”

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If you are looking for some great ideas for your business and have theattention span of a two-year-old, this session is for you! It'sfast-paced, fun as hell, and if you don't walk out of this sessionwith at least five solid ideas that make you go, “Wow, I can dothat,” then I owe you a drink at the bar later.

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How it works:

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You: Come prepared with your best 60-secondmarketing idea that has helped you take your business to the nextlevel. Hop in line, take the mic and share your heart out!

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You get judged: I have compiled a panel ofstellar judges that we are calling the Wonder Woman Crew, which iscomprised of Colleen Blum, Alison Cohen De Paoli and KimEckelbarger. These women have the “it factor” and know how to spota great idea from a mile away.

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Me: I've been to these conferences for years,and I know you guys like to talk. I get to be your fearlessmoderator who takes great pride in shutting you down when you hit60 seconds so that you can pass the baton to the person behind you.Remember the concept: be brief, be bold and be gone!


➤➤Be sure to attend Susan L.Combs' Administration Track session “Business 101: Advice &Strategies that Will Kick Your Business up a Notch!” April 2 at3:00 p.m. and her Motivational Track session, “Fast & Furious”April 3 at 4:15 p.m. at the 2019 BenefitsPRO Broker Expo.


After all the ideas have been presented, the Wonder Woman Crewwill deliberate and select the top three ideas that were shared.These three ideas will be shared again and then the audience willvote on the top idea.

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The winner will walk out with a fabulous prize and braggingrights until next year!

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And as the great Dom Toretto (aka, Vin Diesel) said in “Fast& Furious 5”: “Money will come and go. We all know that. Themost important thing in life will always be the people in thisroom. Right here, right now.”

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So make sure you do not miss out on this session, because thisis the one people will be talking about for the rest of theExpo!

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Business 101: Advice & strategies that will kick yourbusiness up a notch!

I started my brokerage firm at the age of 26 in New York City.Looking back 14 years later, the phrase that comes to my mind is:“I didn't know what I didn't know.” What I did know was how totreat people the right way. Because I came from a hospitalitybackground and a solid Midwest upbringing, I decided to build abrokerage firm on that principle.

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Fast forward to 2019, and as I'm approaching 40, I have learneda tremendous amount along the way in the sink-or-swim environmentof the benefits industry. I am constantly asked to share some tipsand tricks that helped me make it in NYC. In my session at the 2019BenefitsPRO Broker Expo, you'll get to hear the strategies I put inplace to develop my teams, build my brand through social media,attract a millennial workforce and find alternative sources ofrevenue.

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What will you get out of spending an hour with me?

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Check out these takeaways:

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1. Learn keen insights on adapting your environment to themillennial workforce and understand what this demographic islooking for in an employer.

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2. Tired of working for free? Understand how to figure out whatyou are worth and how to add consulting and charging fees into yourpractice.

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3. Learn a tried and true method for social media strategiesthat will help you develop a communications calendar. 4. Discusskey components of developing your core teams for work, personalgrown and home.

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I had an uncle who used to say, “Everyone will give you advice.Take what you want and throw out the rest.” At this session, you'llbe guaranteed to pick up a number of ideas that can kick yourbusiness up a notch and have fun learning along the way!

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Don't miss these other Exposessions: 

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