With a growing list of new voluntary products available, producers must become more comfortable evaluating a range of non-insurance products in addition to their traditional offerings. (Photo: Shutterstock)
Broker recruitment is considered a pivotal factor in a voluntary insurance company's success. Historically, employee benefit brokers preferred to source a client's voluntary products from one carrier to streamline administration. This is a preference that many insurance carriers have catered to in their recruitment efforts.
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