Be intentional on what you are trying to create culture-wise and make sure your people believe in what you believe. (Photo: Torrey Schenewerk, GCS Photography Inc.)
Imagine, if you will, a company that makes culture its top priority instead of, say, revenue generation or product development. What would such an initiative look like? Surely, it would be similar in that it would be measurable with definable goals and ROI. Not necessarily, say the experts at a panel at BenefitsPRO Broker EXPO 2021. Many of the industry's most recognized benefits leaders tackled the hard questions surrounding the C's in our not-so "new" normal: culture, communication and creativity.
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