For employers, company messaging is not the only area that needs to be approached with care.

Some states might even "try to penalize employers who are assisting with travel benefits," one expert said, even if it doesn't hold up in court.

"There's nothing really new about it, other than increased frustration," said Lewis Barr, general counsel of Conversica.

More than 4,000 employees have signed on, detailing in a letter how the NRA uses Salesforce products for marketing and fundraising efforts.

High turnover rates and worker burnout has "renewed focus on workplace culture" and a desire to nip burgeoning issues in the bud.

"To retain workers, HR leaders will need a strong focus on improving the employee experience," says The Conference Board's Rebecca Ray.

Even in states where non-compete clauses technically can't be enforced, employers have long tried to invoke their spirit.

Top concerns as managing vaccine mandates and new sick and paid family leave mandates, and building a strong company culture.