Brokers say one thing and executives typically hear something altogether different, and vice versa. Having an isider's perspective certainly could reduce the confusion and save everyone's time, but is there a human resources officer who would divulge such secrets and help brokers efficiently market the C-Suite? The answer is yes.
2012 Benefits Selling Expo speaker presentation:
View PDF version.
NOT FOR REPRINT
© Arc, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to TMSalesOperations@arc-network.com. For more information visit Asset & Logo Licensing.