Across the insurance industry, e-commerce has just begun to mirror the sales tactics of the many industries that have long been selling products and services online. Today, the insurance industry is feeling the pressure to excel in the online sales realm. Although the task is not easy, there are steps that will help ensure the best possible online experience for current and potential customers.
These are tips we've used at HCC Medical Insurance Services, an international travel medical insurance provider, which has become one of the first of its kind to sell coverage online.
In part one of this series, we talked about using your company's website to make an impression online. In part two, we examined the use of new technology and social media. Now, let's talk about customer service.
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