National Customer Service Week is the first full week of October, and every year I ask myself why just one week? Shouldn't we deliver great customer service all year long?

This year, in honor of Customer Service Week, I've pulled together 20 quick tips to improve your customer service experience:

• Manage first impressions. They set the tone.
• Manage last impressions. They create "lasting" impressions.
• Show up on time. Being late is a sign of disrespect to the people waiting.
• Always do your best. Your clients expect it.
• Smile. It's better than a frown or an expression of apathy.
• Be accountable. Don't blame others; accept responsibility.
• Take ownership. If a problem comes your way, own it, even if it is not your department.
• Follow through. If you have to pass a problem on to someone else, circle back with the customer to make sure it has been resolved.
• Show up early. Stay late.

See also: 4 ways to connect with small business clients

• Do more than is expected.
• Under-promise and over-deliver.
• Be proactive.
• Build rapport.
• Aim for perfection, even if it is not achievable.
• Be responsive. If there is a problem, respond quickly.
• Communicate. Return calls quickly.
• Care! Don't just act like you care. Really care!
• Be enthusiastic.
• Mind your manners. Always say thank you.

Shep Hyken is a professional speaker and best-selling author. For more information on Shep's speaking presentations, email [email protected] or go to www.hyken.com.