Recently, "Anonymous" sent me an email describing a mistake that may have sunk her deal. Without going into particulars, suffice it to say her dream clients' expectations were not met. She and her team were not able to keep the commitments they'd made.

Now her dream clients say they're too busy to meet with her. She's been in touch weekly for three weeks but cannot obtain an appointment. She wants to show them her presentation and has even offered to cater lunch for them. So what can she do?

When you make a mistake. Everyone makes mistakes—even your dream client. And even when you do everything you can to get it right, things can still go wrong. There is no better course of action when this happens than to immediately own up to your mistake and address it. How do you go about this?

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