We asked a handful of industry experts what theirresolution is for 2016. Here's what they said.

Long list

There are several resolutions to focus on in 2016.

Differentiating our company through marketing efforts:I want to deliver valuable content to our customers and prospectsthrough all available channels. This is especially crucial afterchanging our name and unveiling a new brand.

Providing outstanding experiences for our customers:Through good times and bad, I want to make sure that whateversituations there may be, customers feel they are handled in atimely and professional manner.

Attracting top talent: We are alwayslooking to add the best and the brightest to our team.

Maximizing cross sell efforts, whether it is a client referral, an internalreferral, or rounding out an account with either voluntary orexecutive benefits.

Brandon Scarborough, president, POWER GROUP

Big plans

I cannot wait for 2016. Market circumstances are finally alignedfor us to fully capitalize on a decades-long strategy of deliveringemployee benefits brokerage, payroll services and human capitalmanagement services to small and mid-size employers. My resolutionis to lead our company to become the No. 1 fully integratedbenefits consulting and human capital management firm.

Jim O’Connor, president of employee benefits, CBIZ,Inc.

Healthy goals

Continue fostering healthy actions in employeepopulations. And to continue getting to my local YMCA.

Ann Wyatt, vice president, account management,HealthFitness

Relationship building

My resolution is to continue to protect my clients. As abroker, my true purpose is toprotect them the best I can within their budget. In 2016, I plan todo all I can to continue to create personal relationships with myclients, rather than just an agent/client relationship.

Eric Stanton, licensed insurance agent, HealthMarketsInsurance Agency