Because you take an interest in a client's business, they want you to succeed in your business too. That's why you need to make them aware of the ways they can help you build your book of business.

To find new businesses that will be hiring and staffing up – and in need of employee benefits – just takes some ingenuity.

As life returns to normal, you might wonder if it's a whole new world, when it comes to business attire, but think about this: Looking like you can buy what you are selling reinforces the perception you understand your product.

Why not make efficient use of those small segments of time – like a client running 10 minutes late – that drop in our laps throughout the day? Then you've "created time" for later use.

As a benefits professional, you are in a position to help employers attract and retain employees. They need help in telling the story of their benefits package in as compelling a way as possible.

Do you call and leave a voicemail that never gets returned? Here's how to get on someone's radar while maintaining a professional demeanor.

Charitable giving cannot be measured in terms of return on investment. A lot of the value it brings is intangible, but there are tangible benefits too.

Clients assume they can get a little something extra from the person who must approve all the business. Here are six ways to make that assumption work in your favor.