Eastbridge research has identified eight different types of voluntary producers.

In years past, many people believed that blue-collar workers in lower- to middle-income jobs were the primary buyers of voluntary products.

While brokers have become comfortable with most traditional plans, pet insurance, identity theft coverage, legal plans and employee purchase programs also are becoming increasingly common in benefit packages.

Eastbridge research has identified eight different types of voluntary producers.

We've written several articles about the change that has occurred in benefit managers' attitudes toward the types of coverages that are suitable for their employees.

The latest Aflac WorkForces Report claimed 51 percent of brokers are only slightly, or not at all confident about the future of their firm and their industry.

The voluntary business is thriving and will continue for the foreseeable future.

Life insurance and disability insurance are two voluntary products performing well this year.