data
query
queries
{
"author": {
"name": "Marty Traynor",
"webUrl": "/author/profile/marty-traynor/",
"description": "",
"imageLarge": "https://secure.gravatar.com/avatar/f16d6fc2845f417ea0e93a3f2b6cd37d?s=136&d=mm&r=g",
"estimate": 217,
"social": [],
"articles": [
{
"uri": "/2023/05/19/improving-benefit-communications-for-employees/",
"title": "Improving benefit communications for employees",
"byline": "Marty Traynor",
"kicker": "Best Practices",
"prettyDate": "May 19, 2023",
"timeToRead": "3 minute",
"image": {
"uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2021/02/Traynor-Marty-2021-MI.jpg",
"width": "616",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/marty-traynor/",
"name": "Marty Traynor"
}
],
"kickerNode": [
{
"uri": "/best-practices/",
"sectionName": "Best Practices"
}
],
"summary": "The essence of a good benefit communication package is one that encourages employees and family members in enrollment and utilization.",
"body": null
},
{
"uri": "/2023/04/21/what-do-employees-care-about-more-lifehealth-or-lifestyle/",
"title": "What do employees care about more: Life/health or lifestyle?",
"byline": "Marty Traynor",
"kicker": "Best Practices",
"prettyDate": "April 21, 2023",
"timeToRead": "3 minute",
"image": {
"uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2021/02/Traynor-Marty-2021-MI.jpg",
"width": "616",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/marty-traynor/",
"name": "Marty Traynor"
}
],
"kickerNode": [
{
"uri": "/best-practices/",
"sectionName": "Best Practices"
}
],
"summary": "Employees are more concerned than ever about benefits that preserve their lifestyle.",
"body": null
},
{
"uri": "/2023/03/07/strategy-season-is-here-time-think-ahead-for-open-enrollment/",
"title": "Strategy season is here: Time think ahead for open enrollment",
"byline": "Marty Traynor",
"kicker": "Best Practices",
"prettyDate": "March 07, 2023",
"timeToRead": "3 minute",
"image": {
"uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2021/02/Traynor-Marty-2021-MI.jpg",
"width": "616",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/marty-traynor/",
"name": "Marty Traynor"
}
],
"kickerNode": [
{
"uri": "/best-practices/",
"sectionName": "Best Practices"
}
],
"summary": "Be sure customers understand that the products and services you offer follow a strategy.",
"body": null
},
{
"uri": "/2022/12/22/workplace-life-insurance-and-the-lifecycle-of-needs/",
"title": "Workplace life insurance and the lifecycle of needs",
"byline": "Marty Traynor",
"kicker": "",
"prettyDate": "December 22, 2022",
"timeToRead": "3 minute",
"image": {
"uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2021/02/Traynor-Marty-2021-MI.jpg",
"width": "616",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/marty-traynor/",
"name": "Marty Traynor"
}
],
"kickerNode": [],
"summary": "Most people need to consider permanent lifetime insurance to cover the basics, wherever they are in their lifecycle.",
"body": null
},
{
"uri": "/2022/11/01/take-one-step-backwards-for-voluntary-success/",
"title": "Take one step backwards for voluntary success",
"byline": "Marty Traynor",
"kicker": "Best Practices",
"prettyDate": "November 01, 2022",
"timeToRead": "3 minute",
"image": {
"uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2021/02/Traynor-Marty-2021-MI.jpg",
"width": "616",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/marty-traynor/",
"name": "Marty Traynor"
}
],
"kickerNode": [
{
"uri": "/best-practices/",
"sectionName": "Best Practices"
}
],
"summary": "Employees have various preferred ways of being contacted, and that a multi-faceted campaign should be conducted to most effectively communicate and educate about benefit choices.",
"body": null
},
{
"uri": "/2022/10/04/lets-update-the-enrollment-communication-by-updating-the-terms-of-engagement/",
"title": "Let's update the enrollment communication by updating the terms of engagement",
"byline": "Marty Traynor",
"kicker": "Analysis",
"prettyDate": "October 04, 2022",
"timeToRead": "3 minute",
"image": {
"uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2021/02/Traynor-Marty-2021-MI.jpg",
"width": "616",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/marty-traynor/",
"name": "Marty Traynor"
}
],
"kickerNode": [
{
"uri": "/analysis/",
"sectionName": "Analysis"
}
],
"summary": "Even though we have made the process easier and are delivering benefit choices through digital media, surveys of employees continue to show dissatisfaction.",
"body": null
},
{
"uri": "/2022/09/07/hospital-indemnity-is-surging-why-now/",
"title": "Hospital indemnity is surging: Why now?",
"byline": "Marty Traynor",
"kicker": "Market Insights",
"prettyDate": "September 07, 2022",
"timeToRead": "3 minute",
"image": {
"uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2021/02/Traynor-Marty-2021-MI.jpg",
"width": "616",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/marty-traynor/",
"name": "Marty Traynor"
}
],
"kickerNode": [
{
"uri": "/market-insights/",
"sectionName": "Market Insights"
}
],
"summary": "The answers are interrelated and center around two gaps in the typical family's financial security: The cost of hospital-related services and the amount of savings available.",
"body": null
},
{
"uri": "/2022/07/13/voluntary-benefits-and-gas-prices/",
"title": "Voluntary benefits and gas prices",
"byline": "Marty Traynor",
"kicker": "Commentary",
"prettyDate": "July 13, 2022",
"timeToRead": "4 minute",
"image": {
"uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2021/02/Traynor-Marty-2021-MI.jpg",
"width": "616",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/marty-traynor/",
"name": "Marty Traynor"
}
],
"kickerNode": [
{
"uri": "/commentary/",
"sectionName": "Commentary"
}
],
"summary": "How can voluntary benefits providers ensure that their products are viewed as necessities and not as dispensable items?",
"body": null
},
{
"uri": "/2022/06/10/socrates-and-toyoda-had-the-right-idea/",
"title": "Socrates and Toyoda had the right idea",
"byline": "Marty Traynor",
"kicker": "Commentary",
"prettyDate": "June 10, 2022",
"timeToRead": "4 minute",
"image": {
"uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2022/04/Death-of-Socrates-767x633.jpg",
"width": "621",
"height": "373"
},
"authors": [
{
"webUrl": "/author/profile/marty-traynor/",
"name": "Marty Traynor"
}
],
"kickerNode": [
{
"uri": "/commentary/",
"sectionName": "Commentary"
}
],
"summary": "When a problem occurs in a process, we must strive to unearth the root cause.",
"body": null
},
{
"uri": "/2022/05/26/press-the-magic-benefits-button/",
"title": "Press the magic (benefits) button",
"byline": "Marty Traynor",
"kicker": "Commentary",
"prettyDate": "May 26, 2022",
"timeToRead": "4 minute",
"image": {
"uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2022/03/Light-Article-202204191233.jpg",
"width": "620",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/marty-traynor/",
"name": "Marty Traynor"
}
],
"kickerNode": [
{
"uri": "/commentary/",
"sectionName": "Commentary"
}
],
"summary": "Customers now view great service as being almost indistinguishable from not having to have service at all.",
"body": null
}
]
}
}
