Q&A

"Doubling down on these benefits during an economic downturn is one of the best things you can do for your business," says Tate Hackert, co-ounder and president of ZayZoon.

"It has never been more apparent that we need to rethink the way we provide benefits to better support workers in today's rapidly-changing economy," says Noah Lang.

"We think financial wellness solutions need to span the spectrum – from long-term to immediate need," says Mike Wilbert, CRO of Purchasing Power.

Natalie Archibald suggests a new approach called "distributed by design".

"ICHRAs allow employers to offer a spendable allowance to employees to shop for individual health insurance from the entire marketplace of options," says Annie Bushey, client executive at Holmes Murphy & Associates.

"By being open with their staff – and encouraging managers across levels and departments to do the same – companies can effectively build the culture they want," says Aleksandra Sulimko, CHRO at TheSoul Publishing.

"If you do the right thing, it will usually pay off," says Christina King, founder and president of C&A Benefits Group.

"Employers - don't wait. Find wellbeing solutions that benefit all of your people — not just a subset.," says Kayla Lebovits, CEO and Founder of BundleBenefits.