Advisor Sales Strategies

Plan sponsors must evaluate the specific features and services offered across the spectrum of personalized financial solutions, including financial wellnessand managed account programs, then assess the value for their participants.

Health Savings Accounts are increasingly being positioned as part of a holistic retirement savings approach, with nearly half (46%) of organizations using HSA auto-enrollment, according to a PSCA survey.

These personalized, age-based platforms incorporate interactive tools and behavioral nudges, such as alerting plan participants to make catch-up contributions at age 50, as they gently steer participants towards retirement goals.

Retirement plans in the workplace are shifting towards emotional and behavioral engagement as key factors for success, as advisors are realizing the importance of connecting with participants on a deeper level.

Following record-high sales in 2022, first half 2023 sales of annuities (which now include free withdrawal provisions) jumped 28% to $182.7 billion, the highest ever recorded in the first 6 months of a year, according to LIMRA.

The move will enable management consulting firm Aon to push its footprint into the rapidly expanding middle-market benefits consultant, wealth manager and retirement plan advisory services market.

Student loan match, emergency savings and 529-to-Roth IRA rollovers are provisions in the new law that can alleviate some of the stress workers face when trying to balance their current needs with future financial security.

The new legislation provides small employers with increased tax credits for new plans and offers reductions on both start-up costs and administrative burdens, yet 2 in 3 small businesses don't offer 401(k)s, says a new survey.