{
  "author": {
    "name": "Kevin Trokey",
    "webUrl": "/author/profile/kevin-trokey/",
    "description": "",
    "imageLarge": "https://secure.gravatar.com/avatar/f16d6fc2845f417ea0e93a3f2b6cd37d?s=136&d=mm&r=g",
    "estimate": 126,
    "social": [],
    "articles": [
      {
        "uri": "/2017/12/01/4-things-scarier-than-a-prospecting-call/",
        "title": "4 things scarier than a prospecting call",
        "byline": "Kevin Trokey",
        "kicker": "",
        "prettyDate": "December 01, 2017",
        "timeToRead": "3 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/kevin-trokey/",
            "name": "Kevin Trokey"
          }
        ],
        "kickerNode": [],
        "summary": "People only embrace the pain of change once the pain of the status quo becomes greater. You will only embrace your prospecting responsibility when you realize avoiding it is the scarier option.",
        "body": null
      },
      {
        "uri": "/2017/11/10/how-meaningful-is-your-social-media-marketing/",
        "title": "How meaningful is your social media marketing?",
        "byline": "Kevin Trokey",
        "kicker": "",
        "prettyDate": "November 10, 2017",
        "timeToRead": "3 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/kevin-trokey/",
            "name": "Kevin Trokey"
          }
        ],
        "kickerNode": [],
        "summary": "Social media has created the most significant growth opportunity insurance agencies have ever been afforded. But are you using it in the right ways?",
        "body": null
      },
      {
        "uri": "/2017/11/01/college-professor-or-circus-barker/",
        "title": "College professor or circus barker?",
        "byline": "Kevin Trokey",
        "kicker": "",
        "prettyDate": "November 01, 2017",
        "timeToRead": "3 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/kevin-trokey/",
            "name": "Kevin Trokey"
          }
        ],
        "kickerNode": [],
        "summary": "Social media has created the most significant growth opportunity insurance agencies have ever been afforded.",
        "body": null
      },
      {
        "uri": "/2017/10/06/targeted-prospecting-why-you-should-be-doing-it-an/",
        "title": "Targeted prospecting: why you should be doing it (and why you probably aren't)",
        "byline": " Kevin Trokey ",
        "kicker": "",
        "prettyDate": "October 06, 2017",
        "timeToRead": "3 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/kevin-trokey/",
            "name": "Kevin Trokey"
          }
        ],
        "kickerNode": [],
        "summary": "There is no more efficient way to feed your pipeline than with targeted introductions from your best clients. Yet, almost every producer I talk to admits to not proactively asking their clients for those introductions.",
        "body": null
      },
      {
        "uri": "/2017/10/01/your-cowardly-ways-cheat-clients/",
        "title": "Your cowardly ways cheat clients",
        "byline": "Kevin Trokey",
        "kicker": "",
        "prettyDate": "October 01, 2017",
        "timeToRead": "3 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/kevin-trokey/",
            "name": "Kevin Trokey"
          }
        ],
        "kickerNode": [],
        "summary": "Let's start with some deductive reasoning",
        "body": null
      },
      {
        "uri": "/2017/09/18/thought-leader-or-snake-oil-salesman/",
        "title": "Thought leader or snake oil salesman?",
        "byline": "Kevin Trokey",
        "kicker": "",
        "prettyDate": "September 18, 2017",
        "timeToRead": "3 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/kevin-trokey/",
            "name": "Kevin Trokey"
          }
        ],
        "kickerNode": [],
        "summary": "Way too many industry thought leaders promote easy button ideas that are the equivalent of snake oil.",
        "body": null
      },
      {
        "uri": "/2017/09/01/snake-oil-by-any-other-name/",
        "title": "Snake oil by any other name…",
        "byline": "Kevin Trokey",
        "kicker": "",
        "prettyDate": "September 01, 2017",
        "timeToRead": "3 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/kevin-trokey/",
            "name": "Kevin Trokey"
          }
        ],
        "kickerNode": [],
        "summary": "Way too many industry thought leaders promote myopic solutions to the ever-increasing challenge of growing a business. In many ways, their easy button ideas are the equivalent of snake oil.",
        "body": null
      },
      {
        "uri": "/2017/08/07/5-things-most-brokers-dont-know-about-agency-acqui/",
        "title": "5 things most brokers don't know about agency acquisitions",
        "byline": " Kevin Trokey, Wendy Keneipp ",
        "kicker": "",
        "prettyDate": "August 07, 2017",
        "timeToRead": "2 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/kevin-trokey-wendy-keneipp/",
            "name": "Kevin Trokey, Wendy Keneipp"
          }
        ],
        "kickerNode": [],
        "summary": "While selling to one of the many active buyers of independent insurance agencies may be a great financial move for owners, many of these transactions are wrought with unanticipated issues for both parties.",
        "body": null
      },
      {
        "uri": "/2017/08/01/whos-picking-up-the-tab/",
        "title": "Who's picking up the tab?",
        "byline": "Kevin Trokey",
        "kicker": "",
        "prettyDate": "August 01, 2017",
        "timeToRead": "3 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/kevin-trokey/",
            "name": "Kevin Trokey"
          }
        ],
        "kickerNode": [],
        "summary": "Independent insurance agencies are in a tough spot.",
        "body": null
      },
      {
        "uri": "/2017/07/03/want-more-success-in-sales-do-this/",
        "title": "Want more success in sales? Do this",
        "byline": "Kevin Trokey",
        "kicker": "",
        "prettyDate": "July 03, 2017",
        "timeToRead": "3 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/kevin-trokey/",
            "name": "Kevin Trokey"
          }
        ],
        "kickerNode": [],
        "summary": "Having a full pipeline of prospects is one of your greatest sources of confidence, and nothing will make you more attractive to your upcoming opportunity than confidence.",
        "body": null
      }
    ]
  }
}