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An important element in the benefits decision-making process must be the preferences of employees.
Ben admin platforms, while useful, are often not the best at communicating the benefits, options and features of voluntary.
Successful brokers make sure that when selling a product into a case, they include the enrollment method to be used.
Benefit brokers, career agents and voluntary brokers take the largest share of voluntary/worksite sales.
Last month, we looked at voluntary new business premium sales for 2018. Now let's look at sales by product line and platform.
The industry has grown at a compound annual growth rate of 5 percent over the last 10 years.
Vendors' direct relationship with employers may impact your role if you don't have a voice in the benefits technology conversation.
The growth potential of voluntary is looking good, but brokers must be prepared for the changing market.
Learning more about permanent life options may be a point of differentiation with your employer clients.
As brokers get more experience with the realities of voluntary, they're realizing that their criteria for carrier selection needs to expand.