There are virtually no producers left in the benefits market who won't indicate that voluntary is a growing part of their business.

Brokers focusing on the small-case market look to expand up-market, and large national houses are looking at opportunities down-market.

In a recent survey, brokers cited a lack of employer interest as the biggest threat to their voluntary business, but is that really the case?

There are certain commonalities in employee voluntary-benefits buying behavior, but there are also some key differences, particularly when it comes to communication.

When looking at voluntary sales by product platform, group product sales continued to dominate individual products.

All segments of voluntary sales distribution except occasional producers saw sales increases this year.

New business annualized premium (voluntary sales) increased at a rate of almost 7 percent again in 2017, while total sales for the year were $8.145 billion.