In this episode, we sit down with Eric Silverman, founder and owner of Voluntary Disruption.
We explore the evolving world of voluntary or "enhanced" benefits and discuss why every employee offering deserves attention, not just medical plans. He shares his aversion to traditional industry terms like "voluntary" or "supplemental," and why he believes the term "enhanced" carries a more positive connotation.
We also dive into recent class action lawsuits, compensation strategies, and how technology and transparency are reshaping the industry. Eric views these lawsuits as a push for better processes and advocates for a model that ensures advisors' advice remains in the best interest of the employee. He also talks about the emerging need for specific, specialized benefits that are currently difficult to scale for small groups.
As the conversation progresses, Eric explains why education and communication are so important to him and how the "red-headed stepchild" status of non-medical benefits is largely due to a lack of understanding by advisors and employers alike. He also shares his excitement for the 2026 BenefitsPRO Broker Expo and gives us a sneak peak into his session.
To end the podcast, Eric explains how he builds relationships through human-centric content on social media, and shares passion for cars and sports (go Orioles!), his favorite spots in Baltimore, and one of his favorite books, which inspires his approach to thoughtful generosity.
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