There are certain commonalities in employee voluntary-benefits buying behavior, but there are also some key differences, particularly when it comes to communication.
New business annualized premium (voluntary sales) increased at a rate of almost 7 percent again in 2017, while total sales for the year were $8.145 billion.
Eastbridge's 2017 Voluntary Participation Rates Spotlight report found that just over half of participating carriers have seen participation rates increase over the past two to three years, and the majority expect this trend to continue.
DebugScreen: mobile
{
"author": {
"name": "Bonnie Brazzell",
"webUrl": "/author/profile/bonnie-brazzell/",
"description": "",
"imageLarge": "https://secure.gravatar.com/avatar/f16d6fc2845f417ea0e93a3f2b6cd37d?s=136&d=mm&r=g",
"estimate": 177,
"social": [],
"articles": [
{
"uri": "/2018/10/04/the-biggest-threat-to-your-voluntary-business-its-not-what-you-think/",
"title": "The biggest threat to your voluntary business? It's not what you think",
"byline": "Bonnie Brazzell and Nick Rockwell",
"kicker": "Expert Opinion",
"prettyDate": "October 04, 2018",
"timeToRead": "3 minute",
"image": {
"uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/07/Bonnie-Brazzell-Nick-Rockwell-MI-1.jpg",
"width": "616",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/bonnie-brazzell/",
"name": "Bonnie Brazzell"
},
{
"webUrl": "/author/profile/nick-rockwell/",
"name": "Nick Rockwell"
}
],
"kickerNode": [
{
"uri": "/expert-opinion/",
"sectionName": "Expert Opinion"
}
],
"summary": "In a recent survey, brokers cited a lack of employer interest as the biggest threat to their voluntary business, but is that really the case?",
"body": null
},
{
"uri": "/2018/09/13/not-all-buyers-are-the-same/",
"title": "Not all buyers are the same",
"byline": "Bonnie Brazzell and Nick Rockwell",
"kicker": "Analysis",
"prettyDate": "September 13, 2018",
"timeToRead": "3 minute",
"image": {
"uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/04/04Consumers.jpg",
"width": "616",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/bonnie-brazzell/",
"name": "Bonnie Brazzell"
},
{
"webUrl": "/author/profile/nick-rockwell/",
"name": "Nick Rockwell"
}
],
"kickerNode": [
{
"uri": "/analysis/",
"sectionName": "Analysis"
}
],
"summary": "There are certain commonalities in employee voluntary-benefits buying behavior, but there are also some key differences, particularly when it comes to communication.",
"body": null
},
{
"uri": "/2018/08/14/hot-voluntary-products-and-platforms/",
"title": "Hot voluntary products and platforms",
"byline": "Bonnie Brazzell and Nick Rockwell",
"kicker": "Analysis",
"prettyDate": "August 14, 2018",
"timeToRead": "3 minute",
"image": {
"uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/07/Bonnie-Brazzell-Nick-Rockwell-MI-1.jpg",
"width": "616",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/bonnie-brazzell/",
"name": "Bonnie Brazzell"
},
{
"webUrl": "/author/profile/nick-rockwell/",
"name": "Nick Rockwell"
}
],
"kickerNode": [
{
"uri": "/analysis/",
"sectionName": "Analysis"
}
],
"summary": "When looking at voluntary sales by product platform, group product sales continued to dominate individual products.",
"body": null
},
{
"uri": "/2018/07/17/more-positive-signs-for-voluntary/",
"title": "More positive signs for voluntary",
"byline": "Bonnie Brazzell and Nick Rockwell",
"kicker": "Chart",
"prettyDate": "July 17, 2018",
"timeToRead": "3 minute",
"image": {
"uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/07/Bonnie-Brazzell-Nick-Rockwell-MI-1.jpg",
"width": "616",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/bonnie-brazzell/",
"name": "Bonnie Brazzell"
},
{
"webUrl": "/author/profile/nick-rockwell/",
"name": "Nick Rockwell"
}
],
"kickerNode": [
{
"uri": "/chart/",
"sectionName": "Chart"
}
],
"summary": "All segments of voluntary sales distribution except occasional producers saw sales increases this year. ",
"body": null
},
{
"uri": "/2018/06/22/voluntary-keeps-rising/",
"title": "Voluntary keeps rising",
"byline": "Bonnie Brazzell and Nick Rockwell",
"kicker": "Chart",
"prettyDate": "June 22, 2018",
"timeToRead": "2 minute",
"image": {
"uri": "",
"width": "",
"height": ""
},
"authors": [
{
"webUrl": "/author/profile/bonnie-brazzell/",
"name": "Bonnie Brazzell"
},
{
"webUrl": "/author/profile/nick-rockwell/",
"name": "Nick Rockwell"
}
],
"kickerNode": [
{
"uri": "/chart/",
"sectionName": "Chart"
}
],
"summary": "New business annualized premium (voluntary sales) increased at a rate of almost 7 percent again in 2017, while total sales for the year were $8.145 billion.",
"body": null
},
{
"uri": "/2018/05/17/2018-voluntary-survey/",
"title": "2018 voluntary survey: The fight for employers' business grows fiercer",
"byline": "Gil Lowerre and Bonnie Brazzell",
"kicker": "Analysis",
"prettyDate": "May 17, 2018",
"timeToRead": "1 minute",
"image": {
"uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/04/Voluntary-Survey-1.jpg",
"width": "1347",
"height": "891"
},
"authors": [
{
"webUrl": "/author/profile/gil-lowerre/",
"name": "Gil Lowerre"
},
{
"webUrl": "/author/profile/bonnie-brazzell/",
"name": "Bonnie Brazzell"
}
],
"kickerNode": [
{
"uri": "/analysis/",
"sectionName": "Analysis"
}
],
"summary": "Brokers are selling more voluntary today than they have in the past. Here's how to stay competitive.",
"body": null
},
{
"uri": "/2018/05/12/dont-forget-about-the-employee/",
"title": "Don't forget about the employee",
"byline": "Gil Lowerre and Bonnie Brazzell",
"kicker": "Expert Opinion",
"prettyDate": "May 12, 2018",
"timeToRead": "3 minute",
"image": {
"uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_09_img001.jpg",
"width": "600",
"height": "468"
},
"authors": [
{
"webUrl": "/author/profile/gil-lowerre/",
"name": "Gil Lowerre"
},
{
"webUrl": "/author/profile/bonnie-brazzell/",
"name": "Bonnie Brazzell"
}
],
"kickerNode": [
{
"uri": "/expert-opinion/",
"sectionName": "Expert Opinion"
}
],
"summary": "By neglecting the employee perspective when selling voluntary benefits, you may be leaving credibility and revenue potential on the table.",
"body": null
},
{
"uri": "/2018/04/12/brokers-have-the-power-to-demand-change-in-voluntary-benefits-delivery/",
"title": "Brokers have the power to demand change in voluntary benefits delivery",
"byline": "Gil Lowerre and Bonnie Brazzell",
"kicker": "Expert Opinion",
"prettyDate": "April 12, 2018",
"timeToRead": "2 minute",
"image": {
"uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_09_img001.jpg",
"width": "600",
"height": "468"
},
"authors": [
{
"webUrl": "/author/profile/gil-lowerre/",
"name": "Gil Lowerre"
},
{
"webUrl": "/author/profile/bonnie-brazzell/",
"name": "Bonnie Brazzell"
}
],
"kickerNode": [
{
"uri": "/expert-opinion/",
"sectionName": "Expert Opinion"
}
],
"summary": "If brokers demand changes and improvements today, they are more likely to get their way.",
"body": null
},
{
"uri": "/2018/03/06/what-are-the-attributes-of-a-good-voluntary-benefit/",
"title": "What are the attributes of a good voluntary benefit?",
"byline": "Gil Lowerre and Bonnie Brazzell",
"kicker": "Best Practices",
"prettyDate": "March 06, 2018",
"timeToRead": "3 minute",
"image": {
"uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_09_img001.jpg",
"width": "600",
"height": "468"
},
"authors": [
{
"webUrl": "/author/profile/gil-lowerre/",
"name": "Gil Lowerre"
},
{
"webUrl": "/author/profile/bonnie-brazzell/",
"name": "Bonnie Brazzell"
}
],
"kickerNode": [
{
"uri": "/best-practices/",
"sectionName": "Best Practices"
}
],
"summary": "There are at least two components common to most successful products: benefit strategy relevance and program mechanics.",
"body": null
},
{
"uri": "/2018/02/05/3-ways-to-maximize-participation-rates-in-voluntar/",
"title": "3 ways to maximize participation rates in voluntary benefits",
"byline": " Gil Lowerre and Bonnie Brazzell ",
"kicker": "",
"prettyDate": "February 05, 2018",
"timeToRead": "3 minute",
"image": {
"uri": "",
"width": "",
"height": ""
},
"authors": [
{
"webUrl": "/author/profile/gil-lowerre/",
"name": "Gil Lowerre"
},
{
"webUrl": "/author/profile/bonnie-brazzell/",
"name": "Bonnie Brazzell"
}
],
"kickerNode": [],
"summary": "Eastbridge's 2017 Voluntary Participation Rates Spotlight report found that just over half of participating carriers have seen participation rates increase over the past two to three years, and the majority expect this trend to continue.",
"body": null
}
]
}
}