Note: As a hypnotherapist and coach, I know many Universal Laws, but only one Universal Strategy. I use it to help my clients get past problems. I also teach it to them so they can find opportunities on their own. Ironically, most professionals employ the exact opposite of this strategy. That's an opportunity for you – if you apply the universal strategy. Here it is, In it's simplest form:

  • Step one. Look for patterns.
  • Step two. Look for holes in the patterns.
  • Step three. Adjust and adapt to take advantage of them.

To help you apply the universal strategy, let me start with a rhetorical question: "When you tell people what you believe, do they believe you?" I suggest that they don't. Not because you're morally deficient, but because they've already heard it all so many times. Merely announcing your beliefs is like saying you're number one. Who (outside of Avis) is going to admit to being number two?

Let's look at the example. American corporations spend millions of dollars to implant their names, logos and messages into your mind. Their strategy is simple, really; and then, when you're in the specific situation that includes their product, you should remember their product – if their millions were spent effectively.

How does that relate to you? You are very similar to monolithic corporations in that you want your message to get in front of your target market. What's the message? Since Enron, the most common message is the company's values and beliefs.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.