Broker Innovation Lab

The Broker Innovation Lab celebrates brokers and other benefits stakeholders who have embraced the changing marketplace to position themselves and their business for future success.

Broker Innovation Lab Partners:
  • Why spreadsheeting voluntary benefits works

    Shawn Ferguson | November 19, 2018

    Not only can the value of voluntary be shown in a spreadsheet format, but I’ll explain why it should be shown with every single renewal.

  • What’s the good news, ladies? Who’s thankful?

    Susan L. Combs | November 19, 2018

    I was very lucky to get to be in Austin for the WIFS National Conference this year, where I got to meet Katherine and Holly. Both women are incredible in their own right, and both women are taking on new roles in our industry and working tirelessly to make an impact in their communities and abroad.

  • The first domino has fallen: accelerating the death of payroll deduction

    Tripp Amos | November 12, 2018

    On October 16th, the first domino fell. The first state government (the Commonwealth of Kentucky) communicated their decision to discontinue all payroll deductions of voluntary benefits, starting in 2019. In short, this is a watershed event in accelerating the death of traditional payroll deduction.

  • 3 reasons why too many takeovers can be a risk

    Ann Freeman | November 08, 2018

    Takeovers are a common occurrence in today’s benefits landscape. In fact, a recent study from the consulting group Eastbridge found that 80 percent of…

  • 5 strategies to improve CDH adoption this open enrollment season

    Jennifer Irwin | November 05, 2018

    With open enrollment just around the corner, there are plenty of things that brokers and their clients can do to influence account adoption.

  • What health insurance can learn from Starbucks

    Jay Miller | November 02, 2018

    Many put more thought into their coffee orders than their health care coverage. Perhaps the industry needs to try a new approach to customer engagement. One need look no further than the ubiquitous Starbucks brand for inspiration.

  • It's time for transparency in health care

    Steve Kelly | October 26, 2018

    Many of your employer clients feel stuck without options when it comes to offering a health plan to their employees, unsure of where to turn for advice about cutting costs, without cutting benefits. Enter the Employer Bill of Rights.

  • 4 tips to encourage the right enrollment choices

    Meredith Ryan-Reid | October 26, 2018

    Brokers and advisers play a pivotal role in helping employees overcome information overload. Here are some tips to share with your customers.

  • To solve benefits challenges, look first to HR

    Alex Tolbert | October 18, 2018

    Increasingly, to be given the opportunity to solve an organization’s benefits challenges, brokers also have to provide advice and solutions for the rest of the prospect’s HR concerns.

  • What’s the good news, ladies?  4th quarter push!

    Susan L. Combs | October 16, 2018

    As we approach open enrollment season and the holidays, I know it can be difficult to juggle it all.

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