Broker Innovation Lab

The Broker Innovation Lab celebrates brokers and other benefits stakeholders who have embraced the changing marketplace to position themselves and their business for future success.

Broker Innovation Lab Partners:
  • How health literacy boosts HSA engagement: 5 steps to guide clients

    Emily McAuliffe | April 17, 2019

    The gap between employer HSA offerings and employee engagement may seem as unbridgeable as the Grand Canyon. Fortunately, there’s a key to narrowing the chasm, and it lies in addressing employee health literacy.

  • Are you overlooking small business clients?

    Ron Neyer | April 15, 2019

    According to new LIMRA research, approximately 70 percent of small employers offering insurance benefits obtained coverage via an agent or broker. However, this person has not necessarily achieved “advisor status” in the employer’s mind.

  • Fear, relevance and the future of brokers

    Bret Brummitt | April 10, 2019

    Sometimes, you hear a phrase and it won't let you go.

  • 3 health plan changes employees want most

    Tony Miller | April 08, 2019

    The way health insurance is currently structured is broken, and the only way to fix it is to redesign it from the ground up, building it around consumer need.

  • How do you measure the success of the voluntary benefits industry?

    Heather Garbers | March 29, 2019

    Personally, I measure the success of the voluntary benefits industry by taking several items into account, starting with cold, hard facts.

  • What’s the good news, ladies? March Madness edition

    Susan L. Combs | March 25, 2019

    This month, I’m very excited to introduce you to Emma, Dawn and Mollie. I’m just in awe of these women; they are all very inspirational and kicking it from all corners of the country, as well as helping others along the way.

  • 2019 benefit trends: The year of well-being

    Amanda Franklin | March 18, 2019

    The acceleration of technological innovation is propelling the benefit carousel faster each year, making it challenging for many brokers and employers to keep up with changes and new products in the market.

  • The anatomy of a health questionnaire

    Alex Tolbert | March 08, 2019

    The health form process is inefficient. Is it keeping your clients from going self-funded?

  • 5 things your clients are saying about employee benefits

    Sam Odishoo | March 04, 2019

    It's vital that we actively listen to our clients if we want to maintain a truly consultative relationship within their organizations. Here's five sentiments that have already been expressed by decision-makers in 2019 regarding employee benefits.

  • No regrets: thoughts on a tough year

    Susan L. Combs | March 01, 2019

    For me, 2018 was rough. Really rough. But you know what? I have no regrets.


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