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Broker Innovation Lab

The Broker Innovation Lab celebrates brokers and other benefits stakeholders who have embraced the changing marketplace to position themselves and their business for future success.

Broker Innovation Lab Partners:
  • What’s the good news, ladies? February

    Susan L Combs | February 22, 2021

    Many people looked to find the biggest rock to climb under during 2020, but not Liz, Dawn and Elise Ann.

  • The impact of COVID-19 on vision wellness and benefits

    Sana Dhawan | February 15, 2021

    Brokers and employers must take note of the following trends and expectations to ensure they are prepared to meet an emerging demand for better vision solutions and benefits from their employees – whether the work continues from home or back in the office.

  • Legal benefits help workers facing financial battles

    Dennis Healy | February 04, 2021

    Employees are searching for a lifeline, someone to talk to and a plan to get back on track – and employers are in a position to help them by offering benefits that answer their call for help.

  • Help clients alleviate their HR burdens in 2021

    Marek Ciolko | February 02, 2021

    Consider the following to make your employer clients’ jobs easier in 2021.

  • What’s the good news, ladies? New Year: Let’s do this!

    Susan L Combs | January 27, 2021

    I’m excited to kick off the year by introducing you to Jennifer, Kayla and Lisa, who also found a way to get it done and grow as they reflect on 2020.

  • Using special health plan benefits as a workforce strategy

    Michael S. Fawcett | January 26, 2021

    In this increasingly costly health care environment and highly competitive workplace, how can benefits advisors and employers in the small to midsize business arena affordably provide optimal health care benefits that retain, as well as recruit and reward, key employees?

  • Big Pharma keeps cashing in

    Rachel Miner | January 22, 2021

    Big Pharma is one industry that took the opportunity to give themselves a raise amidst the pandemic, during a time when many families couldn’t even afford to put a roof over their head.

  • Mavericks of health care #2: Doug Hetherington

    Kimberlee Langford | January 13, 2021

    Doug Hetherington has done what many of us have said was impossible. He has created a collaborative approach to providing group health benefits that brings together employers, employees, and health care providers.

  • Haven dissolution: failure or first step?

    Tonia Degner | January 07, 2021

    Today I’m sharing three things you might not have considered about the dissolution of Haven.

  • Brokers’ critical role: health care professionals and disability insurance

    Jeff Brunken | January 04, 2021

    The new normal for brokers is assisting their clients with benefits that work in our changing world. One priority is helping health care professionals ensure their income protecting disability insurance policies are up to date.

  • What healthcare should be

    Nancy Reardon, Chief Strategy & Product Officer, Maestro Health | September 24, 2019

    SPONSORED BY MAESTRO HEALTH. In an effort to do something about this paradigm shift and truly reclaim control of healthcare, many employers are turning to modern self-insurance models.

  • Lessons from auto insurance for health insurance

    Sally Poblete | May 25, 2018

    Three lessons health insurance incumbents can learn from the auto insurance industry to better meet customer expectations, boost sales, and ensure long-term competitiveness.

  • 5 questions to ask when considering an accountable care strategy

    Eric Parmenter | May 16, 2018

    An employer checklist to understand, navigate and build a plan for value-based care.

  • What's the good news, ladies? Birthday edition

    Susan L. Combs | May 10, 2018

    Who's enjoying spring?  I know it took many of us a long time to get there. Here in NYC, it seemed like we went straight to summer last week!  I'm…

  • Three reasons to integrate HR into benefits tech

    Rebekah Michel | May 07, 2018

    Some brokers may be wondering, what's the benefit of integrating HR into benefits software?

  • Developing strategic benefits will help your clients win

    Anita Potter | April 23, 2018

    With a strategic benefits plan, brokers can help employers better attract emerging generations of the workforce.

  • How busy brokers can leverage social media

    Daniel Williams | April 23, 2018

    Social media marketing has evolved. It's no longer about web traffic and direct sales. The real value today is with engagement.

  • What's the good news, ladies? April edition

    Susan L. Combs | April 09, 2018

    This month, I'm very excited to introduce you to my new friends, Megan, Deborah and Lucila!

  • Tackling the health care 'tapeworm'

    Alex Tolbert | March 26, 2018

    Prices keep rising, but value in the traditional fully-funded health plan seems to be shrinking, and the Affordable Care Act is one reason why.

  • Lowering health care costs: There's a better way

    Suzy K. Johnson | March 16, 2018

    Ongoing shifts have motivated many expert advisors, thought leaders, and health care entrepreneurs to seek better ways to deliver health care to employees, with the goal of reducing costs for the employer and the employee while improving care delivery and outcomes.

  • Direct primary care 101

    Alex Lickerman, M.D. | March 16, 2018

    Direct primary care physicians are able to achieve better access to medical care, better quality of care, and lower overall health care costs because they can offer their patients both immediate access and more time.

  • What's the good news, ladies? March Madness edition

    Susan L. Combs | March 12, 2018

    These women are doing fantastic things in the industry and I'm very happy to have them be part of the WTGNL Crew!

  • Two opportunities created by association health plans

    Alex Tolbert | March 01, 2018

    The new regulations around association health plans create two distinct opportunities in the benefits industry.


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