Broker Innovation Lab

The Broker Innovation Lab celebrates brokers and other benefits stakeholders who have embraced the changing marketplace to position themselves and their business for future success.

Broker Innovation Lab Partners:
  • How the CARES Act helps create telehealth clarity

    Reid Rasmussen | March 30, 2020

    Is a $0 visit fee telehealth service considered significant care? Regulators have not answered this question, although millions of Americans have access to telehealth and HDHP plans.

  • The “new normal” in voluntary benefits

    Tripp Amos | March 23, 2020

    In the past few weeks, key industries for voluntary benefits such as restaurants, hotels, public schools, and other service sectors have shuttered for an indeterminate period of time. And unfortunately, voluntary benefits are disproportionately skewed towards these hourly workers and sectors.

  • What’s the good news, ladies? March Madness

    Susan L Combs | March 11, 2020

    I’d like to introduce you to some real power houses. Please meet Allison, Cailtin and Wendy.

  • Prospects lie

    John Pojeta | March 09, 2020

      Prospects lie to us on a daily basis. Some do it unconsciously, some do it on purpose, and some do it accidentally. Whatever the cause, the result…

  • Hospital pricing: A conversation starter for brokers

    Chris Cigarran | February 28, 2020

    Hospital charges are difficult to determine, are often greatly inflated, and vary from one hospital to the next. An independent report by the RAND Corporation sheds light on the issue.

  • 3 family-building benefits trends brokers should know about

    Peter Nieves | February 20, 2020

    There have been dramatic shifts in family-building benefits that place brokers in a prime position to deliver custom packages to their most influential client base.

  • What’s the good news, ladies? February edition

    Susan L Combs | February 18, 2020

    This month, I’d like to introduce you to some real innovators in our industry. Meet Kristen, Heather and Pam. Buckle up and get ready to be inspired!

  • Let's talk taxes: disability insurance and taxation

    Michelle J. Smith | February 14, 2020

    I’m not a tax professional, but I do know that when it comes to employee benefits, surprises are rarely good. So let’s dig in.

  • Education gaps present opportunity for brokers and TPAs

    Bo Armstrong | February 10, 2020

    For third party administrators (TPAs) and benefits brokers, understanding where the gaps exist and providing solutions to address them is key to client satisfaction and business growth.

  • Meet the new face of disability insurance: millennials and Gen Z

    Chris Coy | February 03, 2020

    Understanding the needs of your client, regardless of their age, is the first step toward starting a conversation about the benefits of income protection.

  • What healthcare should be

    Nancy Reardon, Chief Strategy & Product Officer, Maestro Health | September 24, 2019

    SPONSORED BY MAESTRO HEALTH. In an effort to do something about this paradigm shift and truly reclaim control of healthcare, many employers are turning to modern self-insurance models.

  • Lessons from auto insurance for health insurance

    Sally Poblete | May 25, 2018

    Three lessons health insurance incumbents can learn from the auto insurance industry to better meet customer expectations, boost sales, and ensure long-term competitiveness.

  • 5 questions to ask when considering an accountable care strategy

    Eric Parmenter | May 16, 2018

    An employer checklist to understand, navigate and build a plan for value-based care.

  • What's the good news, ladies? Birthday edition

    Susan L. Combs | May 10, 2018

    Who's enjoying spring?  I know it took many of us a long time to get there. Here in NYC, it seemed like we went straight to summer last week!  I'm…

  • Three reasons to integrate HR into benefits tech

    Rebekah Michel | May 07, 2018

    Some brokers may be wondering, what's the benefit of integrating HR into benefits software?

  • Developing strategic benefits will help your clients win

    Anita Potter | April 23, 2018

    With a strategic benefits plan, brokers can help employers better attract emerging generations of the workforce.

  • How busy brokers can leverage social media

    Daniel Williams | April 23, 2018

    Social media marketing has evolved. It's no longer about web traffic and direct sales. The real value today is with engagement.

  • What's the good news, ladies? April edition

    Susan L. Combs | April 09, 2018

    This month, I'm very excited to introduce you to my new friends, Megan, Deborah and Lucila!

  • Tackling the health care 'tapeworm'

    Alex Tolbert | March 26, 2018

    Prices keep rising, but value in the traditional fully-funded health plan seems to be shrinking, and the Affordable Care Act is one reason why.

  • Lowering health care costs: There's a better way

    Suzy K. Johnson | March 16, 2018

    Ongoing shifts have motivated many expert advisors, thought leaders, and health care entrepreneurs to seek better ways to deliver health care to employees, with the goal of reducing costs for the employer and the employee while improving care delivery and outcomes.

  • Direct primary care 101

    Alex Lickerman, M.D. | March 16, 2018

    Direct primary care physicians are able to achieve better access to medical care, better quality of care, and lower overall health care costs because they can offer their patients both immediate access and more time.

  • What's the good news, ladies? March Madness edition

    Susan L. Combs | March 12, 2018

    These women are doing fantastic things in the industry and I'm very happy to have them be part of the WTGNL Crew!

  • Two opportunities created by association health plans

    Alex Tolbert | March 01, 2018

    The new regulations around association health plans create two distinct opportunities in the benefits industry.


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