Broker Innovation Lab

The Broker Innovation Lab celebrates brokers and other benefits stakeholders who have embraced the changing marketplace to position themselves and their business for future success.

Broker Innovation Lab Partners:
  • Crisis breeds innovation: 3 lessons we've learned from COVID-19

    Itzik Yarkoni | May 27, 2020

    As people consider the realities of a post-pandemic world, they are beginning to imagine what returning to work might look like. Up until this point, we’ve…

  • What’s the good news, ladies? May edition

    Susan L Combs | May 19, 2020

    This month, I’m going to introduce you to two women who are taking self-improvement and rediscovery to entirely new levels.

  • 5 ways the CARES Act affects HSAs, FSAs and HRAs

    Jeff Strong | May 15, 2020

    Getting lost in the news cycle are the important changes that have been made to a variety of health care benefits that impact people in real ways.

  • Self-funded employers don’t have to cut health coverage due to coronavirus

    Michelle Zettergren | May 08, 2020

    Your self-funded employer clients may have more options than they think to continue serving members' health care needs, even with the uncertainty and unparalleled strain the pandemic is placing on their business and the work their members do.

  • COVID scams and the sandwich generation

    Dennis Healy | May 01, 2020

    With the proliferation of scams in the midst of the coronavirus pandemic, how do caregivers stay on top of that and everything else? Among the clients you work with, chances are many of their employees who are caring for others are facing these challenges more than ever.

  • COVID-19 and self-funded plans: understanding the financial impact

    Steve Purkapile, Terry Reams and Mark Guajardo | April 27, 2020

    As the COVID-19 pandemic continues to spread through the U.S., employers must be as mindful of the state of their self-funded health plan as they are the health of their employees. Here are key steps to ensure the plan’s financial viability during this crisis.

  • Technology solutions: table stakes or differentiators?

    Patrick T. Leary | April 20, 2020

    The COVID-19 pandemic has reinforced the importance of digital solutions, and in many ways, accelerated trends already underway.

  • What’s the good news, ladies? April edition

    Susan L Combs | April 10, 2020

    One of the things that has kept me going during quarantine is connecting with the incredible women from our industry who are still able to share some great ideas with me about what they are most proud of in the last 12 months.

  • 5 ways benefits consultants can become more valuable during trying times

    Chad Schneider | April 06, 2020

    Clearly, we’re a long way from business as usual. But there’s still plenty of business to do. Here are a few suggestions on making that happen.

  • How the CARES Act helps create telehealth clarity

    Reid Rasmussen | March 30, 2020

    Is a $0 visit fee telehealth service considered significant care? Regulators have not answered this question, although millions of Americans have access to telehealth and HDHP plans.

  • What healthcare should be

    Nancy Reardon, Chief Strategy & Product Officer, Maestro Health | September 24, 2019

    SPONSORED BY MAESTRO HEALTH. In an effort to do something about this paradigm shift and truly reclaim control of healthcare, many employers are turning to modern self-insurance models.

  • Lessons from auto insurance for health insurance

    Sally Poblete | May 25, 2018

    Three lessons health insurance incumbents can learn from the auto insurance industry to better meet customer expectations, boost sales, and ensure long-term competitiveness.

  • 5 questions to ask when considering an accountable care strategy

    Eric Parmenter | May 16, 2018

    An employer checklist to understand, navigate and build a plan for value-based care.

  • What's the good news, ladies? Birthday edition

    Susan L. Combs | May 10, 2018

    Who's enjoying spring?  I know it took many of us a long time to get there. Here in NYC, it seemed like we went straight to summer last week!  I'm…

  • Three reasons to integrate HR into benefits tech

    Rebekah Michel | May 07, 2018

    Some brokers may be wondering, what's the benefit of integrating HR into benefits software?

  • Developing strategic benefits will help your clients win

    Anita Potter | April 23, 2018

    With a strategic benefits plan, brokers can help employers better attract emerging generations of the workforce.

  • How busy brokers can leverage social media

    Daniel Williams | April 23, 2018

    Social media marketing has evolved. It's no longer about web traffic and direct sales. The real value today is with engagement.

  • What's the good news, ladies? April edition

    Susan L. Combs | April 09, 2018

    This month, I'm very excited to introduce you to my new friends, Megan, Deborah and Lucila!

  • Tackling the health care 'tapeworm'

    Alex Tolbert | March 26, 2018

    Prices keep rising, but value in the traditional fully-funded health plan seems to be shrinking, and the Affordable Care Act is one reason why.

  • Lowering health care costs: There's a better way

    Suzy K. Johnson | March 16, 2018

    Ongoing shifts have motivated many expert advisors, thought leaders, and health care entrepreneurs to seek better ways to deliver health care to employees, with the goal of reducing costs for the employer and the employee while improving care delivery and outcomes.

  • Direct primary care 101

    Alex Lickerman, M.D. | March 16, 2018

    Direct primary care physicians are able to achieve better access to medical care, better quality of care, and lower overall health care costs because they can offer their patients both immediate access and more time.

  • What's the good news, ladies? March Madness edition

    Susan L. Combs | March 12, 2018

    These women are doing fantastic things in the industry and I'm very happy to have them be part of the WTGNL Crew!

  • Two opportunities created by association health plans

    Alex Tolbert | March 01, 2018

    The new regulations around association health plans create two distinct opportunities in the benefits industry.


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