Broker Innovation Lab

The Broker Innovation Lab celebrates brokers and other benefits stakeholders who have embraced the changing marketplace to position themselves and their business for future success.

Broker Innovation Lab Partners:
  • The consumerization of the benefits buying experience

    Beata Rogala | November 18, 2020

    In times like these, it’s imperative that employers and benefits advisors ask themselves, how can we create a digital enrollment experience that is efficient and cost effective and will help ensure employees understand the benefits offering?

  • What’s the good news, ladies? Thankfulness

    Susan L Combs | November 10, 2020

    This month, I get to introduce you to Laura and Cortney. These women reflect not only on the positives that have come out of this year, but how they are developing their passions to drive them forward into 2021.

  • The broker’s frontier: individual consumer marketplace

    Scott Prince | November 03, 2020

    Remaining competitive and increasing revenue is more challenging than ever for brokers and consultants, but expanding individual coverage offerings is one area of opportunity to meet demanding needs.

  • Defined Benefits

    Diversity bonuses: Band-aid or benefit?

    Scott Cawood | October 29, 2020

    Change is happening. This is both a good and welcomed shift that has raised an interesting question for boards and executives: Should we tie bonuses to diversity and inclusion goals?

  • What’s the good news, ladies? Trick-or-treat: 4th quarter is upon us!

    Susan L Combs | October 21, 2020

    This month, I get to introduce you to two more women who have taken growth to heart and are looking for the best ways to be successful. Gretta and Lindsay have both taken their practices to the next level by looking not only inside, but to the outside, as well!

  • 4 services that help employees maintain emotional well-being

    Stephanie Shields | October 14, 2020

    There are a variety of ways in which benefits advisors can work with employers to enhance their offerings, including access to a variety of services that help foster emotional well-being and provide value to employees from day one.

  • Resilience + reinvention = opportunity - with Steve Peterson

    David Saltzman | October 12, 2020

    Steve Peterson shares his professional journey, which is defined by recognizing good opportunities and taking the plunge.

  • What does the future hold? - with Sean Schantzen, part 2

    David Saltzman | October 07, 2020

    Sean Schantzen predicts what the future may hold for the insurance industry and the tools and techniques needed to meet those changes. Listen to part one: What top advisors are doing today - with Sean S

  • 3 innovative strategies for improving group retention

    John Staub | October 07, 2020

    If you have been looking for new ways to stay competitive during renewal and open enrollment season, check out the following overview of the top three strategies to improve group retention.

  • 4 innovative ways to connect with clients during COVID-19

    Cy Moser | September 30, 2020

    Here are four approaches to connecting with HR leaders during this pandemic that can help inspire you, as you think differently about how to best nurture relationships with your clients.

  • What healthcare should be

    Nancy Reardon, Chief Strategy & Product Officer, Maestro Health | September 24, 2019

    SPONSORED BY MAESTRO HEALTH. In an effort to do something about this paradigm shift and truly reclaim control of healthcare, many employers are turning to modern self-insurance models.

  • Lessons from auto insurance for health insurance

    Sally Poblete | May 25, 2018

    Three lessons health insurance incumbents can learn from the auto insurance industry to better meet customer expectations, boost sales, and ensure long-term competitiveness.

  • 5 questions to ask when considering an accountable care strategy

    Eric Parmenter | May 16, 2018

    An employer checklist to understand, navigate and build a plan for value-based care.

  • What's the good news, ladies? Birthday edition

    Susan L. Combs | May 10, 2018

    Who's enjoying spring?  I know it took many of us a long time to get there. Here in NYC, it seemed like we went straight to summer last week!  I'm…

  • Three reasons to integrate HR into benefits tech

    Rebekah Michel | May 07, 2018

    Some brokers may be wondering, what's the benefit of integrating HR into benefits software?

  • Developing strategic benefits will help your clients win

    Anita Potter | April 23, 2018

    With a strategic benefits plan, brokers can help employers better attract emerging generations of the workforce.

  • How busy brokers can leverage social media

    Daniel Williams | April 23, 2018

    Social media marketing has evolved. It's no longer about web traffic and direct sales. The real value today is with engagement.

  • What's the good news, ladies? April edition

    Susan L. Combs | April 09, 2018

    This month, I'm very excited to introduce you to my new friends, Megan, Deborah and Lucila!

  • Tackling the health care 'tapeworm'

    Alex Tolbert | March 26, 2018

    Prices keep rising, but value in the traditional fully-funded health plan seems to be shrinking, and the Affordable Care Act is one reason why.

  • Lowering health care costs: There's a better way

    Suzy K. Johnson | March 16, 2018

    Ongoing shifts have motivated many expert advisors, thought leaders, and health care entrepreneurs to seek better ways to deliver health care to employees, with the goal of reducing costs for the employer and the employee while improving care delivery and outcomes.

  • Direct primary care 101

    Alex Lickerman, M.D. | March 16, 2018

    Direct primary care physicians are able to achieve better access to medical care, better quality of care, and lower overall health care costs because they can offer their patients both immediate access and more time.

  • What's the good news, ladies? March Madness edition

    Susan L. Combs | March 12, 2018

    These women are doing fantastic things in the industry and I'm very happy to have them be part of the WTGNL Crew!

  • Two opportunities created by association health plans

    Alex Tolbert | March 01, 2018

    The new regulations around association health plans create two distinct opportunities in the benefits industry.


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