Broker Innovation Lab

The Broker Innovation Lab celebrates brokers and other benefits stakeholders who have embraced the changing marketplace to position themselves and their business for future success.

Broker Innovation Lab Partners:
  • Voluntary benefits: 2020 and beyond

    Trey Loughran | January 24, 2020

    Building on the growth and diversification of product offerings over the past ten years, the voluntary benefit industry is poised for expansion and increased adoption over the next decade, as talent attraction and retention continue to a top priority for employers.

  • What’s the good news, ladies? January edition

    Susan L Combs | January 13, 2020

    This month, I’d like to introduce you to Barbara, Sarah and Haley. These three women took 2019 on in full force and are excited about what’s in store for them in 2020!

  • How HSAs, millennials and consumerism are changing health care

    Steve Rosenthal | January 10, 2020

    Similar to the idea of cord-cutting cable television services, millennials are increasingly ditching traditional primary care models and opting for health savings accounts or HSAs.

  • Virtual care 2020: What’s next?

    Dan Trencher | January 03, 2020

    It’s crucial to have a clear picture of the many ways virtual care will likely continue its transformation of health care delivery in 2020.

  • Benefits trends: What will work for 2020

    Rick Farris | December 23, 2019

    As companies strive to be recognized as employers of choice, enhancing corporate benefits is now a critical piece of a company’s stake in the talent acquisition and retention game.

  • What’s the good news, ladies? December

    Susan L. Combs | December 20, 2019

    This month, I’d like to introduce you to Laurie and Meg. These two dynamic women are looking toward 2020 with some fantastic opportunities in place!

  • Overcoming medical costs’ price tag: stay merry and bright

    Bob Ruff | December 17, 2019

    While pleasant, a joyful holiday season tends to come with a price tag for many Americans. Here's how you can help.

  • 2019 recap: employer-sponsored offerings more diverse than ever

    Kim Buckey | December 16, 2019

    Here’s a look back at the top benefits strategies employers used to reduce costs and increase employee satisfaction in 2019.

  • 5 benefits communication tips for brokers in 2020

    Chad Schneider | December 09, 2019

    This past year, I was lucky enough to talk to hundreds of benefits consultants about the latest trends in benefits communication. Here are five suggestions…

  • What’s the good news, ladies? Thankfulness

    Susan L. Combs | November 25, 2019

    I’m truly thankful for the opportunity to meet so many incredible women in our industry each month and thankful for those of you who continue to take the time to make introductions.

  • What healthcare should be

    Nancy Reardon, Chief Strategy & Product Officer, Maestro Health | September 24, 2019

    SPONSORED BY MAESTRO HEALTH. In an effort to do something about this paradigm shift and truly reclaim control of healthcare, many employers are turning to modern self-insurance models.

  • Lessons from auto insurance for health insurance

    Sally Poblete | May 25, 2018

    Three lessons health insurance incumbents can learn from the auto insurance industry to better meet customer expectations, boost sales, and ensure long-term competitiveness.

  • 5 questions to ask when considering an accountable care strategy

    Eric Parmenter | May 16, 2018

    An employer checklist to understand, navigate and build a plan for value-based care.

  • What's the good news, ladies? Birthday edition

    Susan L. Combs | May 10, 2018

    Who's enjoying spring?  I know it took many of us a long time to get there. Here in NYC, it seemed like we went straight to summer last week!  I'm…

  • Three reasons to integrate HR into benefits tech

    Rebekah Michel | May 07, 2018

    Some brokers may be wondering, what's the benefit of integrating HR into benefits software?

  • Developing strategic benefits will help your clients win

    Anita Potter | April 23, 2018

    With a strategic benefits plan, brokers can help employers better attract emerging generations of the workforce.

  • How busy brokers can leverage social media

    Daniel Williams | April 23, 2018

    Social media marketing has evolved. It's no longer about web traffic and direct sales. The real value today is with engagement.

  • What's the good news, ladies? April edition

    Susan L. Combs | April 09, 2018

    This month, I'm very excited to introduce you to my new friends, Megan, Deborah and Lucila!

  • Tackling the health care 'tapeworm'

    Alex Tolbert | March 26, 2018

    Prices keep rising, but value in the traditional fully-funded health plan seems to be shrinking, and the Affordable Care Act is one reason why.

  • Lowering health care costs: There's a better way

    Suzy K. Johnson | March 16, 2018

    Ongoing shifts have motivated many expert advisors, thought leaders, and health care entrepreneurs to seek better ways to deliver health care to employees, with the goal of reducing costs for the employer and the employee while improving care delivery and outcomes.

  • Direct primary care 101

    Alex Lickerman, M.D. | March 16, 2018

    Direct primary care physicians are able to achieve better access to medical care, better quality of care, and lower overall health care costs because they can offer their patients both immediate access and more time.

  • What's the good news, ladies? March Madness edition

    Susan L. Combs | March 12, 2018

    These women are doing fantastic things in the industry and I'm very happy to have them be part of the WTGNL Crew!

  • Two opportunities created by association health plans

    Alex Tolbert | March 01, 2018

    The new regulations around association health plans create two distinct opportunities in the benefits industry.

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