Broker Innovation Lab

The Broker Innovation Lab celebrates brokers and other benefits stakeholders who have embraced the changing marketplace to position themselves and their business for future success.

Broker Innovation Lab Partners:
  • 5 questions to help brokers select the right benefits tech vendor

    Keith Vallera | November 30, 2021

    This article will help brokers understand tech buying best practices they can use to evaluate vendors in 2022.

  • Improve with improv - with Peter Margaritis

    David Saltzman | November 29, 2021

    This week’s episode focuses on the use of improvisation as a valuable training tool for business professionals. Peter Margaritis, author of Improv is…

  • What’s the good news, ladies? It’s the final countdown

    Susan L Combs | November 24, 2021

    If you are looking for some motivation, you’ve come to the right place. Get ready to be wowed by Helen and Jeanora, the newest members of our Wonder Woman Crew!

  • Partnering on customizable benefit solutions yields powerful results

    Andy Bonner | November 17, 2021

    Now more than ever, it's imperative for brokers to customize solutions for clients. Brokers who lack the savvy to build more cost-effective and robust health plans will lose to their more innovative competitors.

  • How benefit advisors can marry concept with execution - with Kareim Cade

    Andy Neary | November 17, 2021

    Kareim is a true thought leader in the health insurance industry and his team at Great Lakes backs up their talk with execution. I wanted to have Kareim on because I knew he'd have some sage advice for advisors who are looking to improve -- and he didn't disappoint!

  • "Travel agents" for our health - with Reid & Heidi Rasmussen

    Eric Silverman | November 16, 2021

    This episode of the #RockstarsRocking podcast features the rockstar duo Reid and Heidi and Reid Rasmussen, Co-Founders of freshbenies, out of the Dallas-Fort…

  • Saving on musculoskeletal claims - with Melissa Gill

    David Saltzman | November 15, 2021

    This week’s episode presents key insights into where the rising musculoskeletal claims are coming from and how we can prevent them. Melissa Gill, owner…

  • Redefining value in health benefits

    Marek Ciolko | November 10, 2021

    The cost of health care is increasingly a burden for individuals and their families. This reality should lead us to ask some critical questions, not only about what solutions we’re offering, but also about what experiences we’re creating for individuals.

  • Contactless legal services: Here to stay and likely to expand

    Emily Rose | November 03, 2021

    As society adapted to the pandemic, we have seen a constantly changing legal landscape that has left employees on uneven footing while trying to navigate financial and legal matters. This evolution, combined with the increased use of technology, has resulted in several new areas of focus in the employee benefits space.

  • 5 low-cost ways to enhance health benefits for 2022

    Veer Gidwaney | October 27, 2021

    Benefit advisors, employers, and carriers need smart strategies to continue delivering valuable health benefits to help retain workers while also protecting the bottom line.

  • What healthcare should be

    Nancy Reardon, Chief Strategy & Product Officer, Maestro Health | September 24, 2019

    SPONSORED BY MAESTRO HEALTH. In an effort to do something about this paradigm shift and truly reclaim control of healthcare, many employers are turning to modern self-insurance models.

  • Lessons from auto insurance for health insurance

    Sally Poblete | May 25, 2018

    Three lessons health insurance incumbents can learn from the auto insurance industry to better meet customer expectations, boost sales, and ensure long-term competitiveness.

  • 5 questions to ask when considering an accountable care strategy

    Eric Parmenter | May 16, 2018

    An employer checklist to understand, navigate and build a plan for value-based care.

  • What's the good news, ladies? Birthday edition

    Susan L. Combs | May 10, 2018

    Who's enjoying spring?  I know it took many of us a long time to get there. Here in NYC, it seemed like we went straight to summer last week!  I'm…

  • Three reasons to integrate HR into benefits tech

    Rebekah Michel | May 07, 2018

    Some brokers may be wondering, what's the benefit of integrating HR into benefits software?

  • Developing strategic benefits will help your clients win

    Anita Potter | April 23, 2018

    With a strategic benefits plan, brokers can help employers better attract emerging generations of the workforce.

  • How busy brokers can leverage social media

    Daniel Williams | April 23, 2018

    Social media marketing has evolved. It's no longer about web traffic and direct sales. The real value today is with engagement.

  • What's the good news, ladies? April edition

    Susan L. Combs | April 09, 2018

    This month, I'm very excited to introduce you to my new friends, Megan, Deborah and Lucila!

  • Tackling the health care 'tapeworm'

    Alex Tolbert | March 26, 2018

    Prices keep rising, but value in the traditional fully-funded health plan seems to be shrinking, and the Affordable Care Act is one reason why.

  • Lowering health care costs: There's a better way

    Suzy K. Johnson | March 16, 2018

    Ongoing shifts have motivated many expert advisors, thought leaders, and health care entrepreneurs to seek better ways to deliver health care to employees, with the goal of reducing costs for the employer and the employee while improving care delivery and outcomes.

  • Direct primary care 101

    Alex Lickerman, M.D. | March 16, 2018

    Direct primary care physicians are able to achieve better access to medical care, better quality of care, and lower overall health care costs because they can offer their patients both immediate access and more time.

  • What's the good news, ladies? March Madness edition

    Susan L. Combs | March 12, 2018

    These women are doing fantastic things in the industry and I'm very happy to have them be part of the WTGNL Crew!

  • Two opportunities created by association health plans

    Alex Tolbert | March 01, 2018

    The new regulations around association health plans create two distinct opportunities in the benefits industry.


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