Broker Innovation Lab

The Broker Innovation Lab celebrates brokers and other benefits stakeholders who have embraced the changing marketplace to position themselves and their business for future success.

Broker Innovation Lab Partners:
  • Mavericks of health care #2: Doug Hetherington

    Kimberlee Langford | January 13, 2021

    Doug Hetherington has done what many of us have said was impossible. He has created a collaborative approach to providing group health benefits that brings together employers, employees, and health care providers.

  • Haven dissolution: failure or first step?

    Tonia Degner | January 07, 2021

    Today I’m sharing three things you might not have considered about the dissolution of Haven.

  • Brokers’ critical role: health care professionals and disability insurance

    Jeff Brunken | January 04, 2021

    The new normal for brokers is assisting their clients with benefits that work in our changing world. One priority is helping health care professionals ensure their income protecting disability insurance policies are up to date.

  • The pandemic’s effect and how brokers can help clients reduce health care costs

    David Weiler | December 24, 2020

    Health care remains one of the biggest line items in every organization’s budget, and it falls to benefits brokers to help their clients figure out how to manage costs in this critical area.

  • Health benefits predictions for 2021 and beyond

    Brian Colburn | December 16, 2020

    Every year, businesses across all industries try to understand where the market is moving. This year is no exception – and perhaps requires this…

  • Critical contract conversations

    Jim McGovern | December 10, 2020

    Are you overlooking these six disability-coverage priorities?

  • What’s the good news, ladies? Happy holidays

    Susan L Combs | December 04, 2020

    I’m ready to turn the page and look towards 2021 all bright eyed and bushy tailed and excited for new things to come. Let me introduce you to Cansada, Jenna and Emily!

  • Mavericks of health care #1: Nancy Giacolone

    Kimberlee Langford | November 25, 2020

    I have talked with many mavericks over the last few months. In a series of four vignettes, I am happy to share some key insights and a look into the philosophies and paradigms that make someone a maverick of health care.

  • The consumerization of the benefits buying experience

    Beata Rogala | November 18, 2020

    In times like these, it’s imperative that employers and benefits advisors ask themselves, how can we create a digital enrollment experience that is efficient and cost effective and will help ensure employees understand the benefits offering?

  • What’s the good news, ladies? Thankfulness

    Susan L Combs | November 10, 2020

    This month, I get to introduce you to Laura and Cortney. These women reflect not only on the positives that have come out of this year, but how they are developing their passions to drive them forward into 2021.

  • What healthcare should be

    Nancy Reardon, Chief Strategy & Product Officer, Maestro Health | September 24, 2019

    SPONSORED BY MAESTRO HEALTH. In an effort to do something about this paradigm shift and truly reclaim control of healthcare, many employers are turning to modern self-insurance models.

  • Lessons from auto insurance for health insurance

    Sally Poblete | May 25, 2018

    Three lessons health insurance incumbents can learn from the auto insurance industry to better meet customer expectations, boost sales, and ensure long-term competitiveness.

  • 5 questions to ask when considering an accountable care strategy

    Eric Parmenter | May 16, 2018

    An employer checklist to understand, navigate and build a plan for value-based care.

  • What's the good news, ladies? Birthday edition

    Susan L. Combs | May 10, 2018

    Who's enjoying spring?  I know it took many of us a long time to get there. Here in NYC, it seemed like we went straight to summer last week!  I'm…

  • Three reasons to integrate HR into benefits tech

    Rebekah Michel | May 07, 2018

    Some brokers may be wondering, what's the benefit of integrating HR into benefits software?

  • Developing strategic benefits will help your clients win

    Anita Potter | April 23, 2018

    With a strategic benefits plan, brokers can help employers better attract emerging generations of the workforce.

  • How busy brokers can leverage social media

    Daniel Williams | April 23, 2018

    Social media marketing has evolved. It's no longer about web traffic and direct sales. The real value today is with engagement.

  • What's the good news, ladies? April edition

    Susan L. Combs | April 09, 2018

    This month, I'm very excited to introduce you to my new friends, Megan, Deborah and Lucila!

  • Tackling the health care 'tapeworm'

    Alex Tolbert | March 26, 2018

    Prices keep rising, but value in the traditional fully-funded health plan seems to be shrinking, and the Affordable Care Act is one reason why.

  • Lowering health care costs: There's a better way

    Suzy K. Johnson | March 16, 2018

    Ongoing shifts have motivated many expert advisors, thought leaders, and health care entrepreneurs to seek better ways to deliver health care to employees, with the goal of reducing costs for the employer and the employee while improving care delivery and outcomes.

  • Direct primary care 101

    Alex Lickerman, M.D. | March 16, 2018

    Direct primary care physicians are able to achieve better access to medical care, better quality of care, and lower overall health care costs because they can offer their patients both immediate access and more time.

  • What's the good news, ladies? March Madness edition

    Susan L. Combs | March 12, 2018

    These women are doing fantastic things in the industry and I'm very happy to have them be part of the WTGNL Crew!

  • Two opportunities created by association health plans

    Alex Tolbert | March 01, 2018

    The new regulations around association health plans create two distinct opportunities in the benefits industry.


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