Broker Innovation Lab

The Broker Innovation Lab celebrates brokers and other benefits stakeholders who have embraced the changing marketplace to position themselves and their business for future success.

Broker Innovation Lab Partners:
  • 5 benefits communication tips for brokers in 2020

    Chad Schneider | December 09, 2019

    This past year, I was lucky enough to talk to hundreds of benefits consultants about the latest trends in benefits communication. Here are five suggestions…

  • What’s the good news, ladies? Thankfulness

    Susan L. Combs | November 25, 2019

    I’m truly thankful for the opportunity to meet so many incredible women in our industry each month and thankful for those of you who continue to take the time to make introductions.

  • When are alternative funding arrangements the right choice?

    Ryan Cronan and George Lucas | November 25, 2019

    Across the U.S., CFOs, HR Directors, and CEOs at companies of all sizes are grappling with what to do in the face of unsustainable health insurance program…

  • How brokers can foster clients’ benefits success year-round  

    Bart Yancey | November 18, 2019

    Brokers must work with clients to develop and execute a year-round benefits communications plan – educating employees on how they can make more informed choices when it comes to not just choosing health plans, but using them wisely throughout the year.

  • Make it easier to integrate voluntary benefits into client plans

    Alex Moral | November 11, 2019

    For those of you looking to build long-term, consultative relationships with your clients and genuinely serve as trusted partners, here are some ways you can make it easier to incorporate voluntary benefits into existing plans

  • Exploring the future of employee benefits

    Anita Potter | November 04, 2019

    Fast-emerging competition, societal and lifestyle shifts, technological advances, and shifting business models are just some of the trends contributing to the enormous changes occurring in the workplace benefits landscape today.

  • What’s the good news, ladies? Trick or treat

    Susan L Combs | October 25, 2019

    I’m really excited to introduce you to three dynamic women who are full of treats and not tricks, though they do all have some incredible skills in the benefits world that they are willing to share with all of us.

  • 3 ways to help overcome open enrollment dread

    Meredith Ryan-Reid | October 16, 2019

    Here are a few tips to help employees overcome the challenges they feel during open enrollment.

  • Employers offering family-building benefits and open enrollment

    Peter N. Nieves | October 14, 2019

    This enrollment season, employers that offer family-building benefits have the most to gain as these benefits help attract talent, support employees, decrease health care costs, show the company’s values and enable a more productive work environment.

  • Evaluating your PBM evaluation process: Are you aligned with client goals?

    Dr. Polina Kogan | October 07, 2019

    While the medical health care industry is transitioning from the broken fee-for-service model by incorporating capitated payments and responsible risk-assumption, pharmacy pricing structures still very much value volume.

  • What healthcare should be

    Nancy Reardon, Chief Strategy & Product Officer, Maestro Health | September 24, 2019

    SPONSORED BY MAESTRO HEALTH. In an effort to do something about this paradigm shift and truly reclaim control of healthcare, many employers are turning to modern self-insurance models.

  • Lessons from auto insurance for health insurance

    Sally Poblete | May 25, 2018

    Three lessons health insurance incumbents can learn from the auto insurance industry to better meet customer expectations, boost sales, and ensure long-term competitiveness.

  • 5 questions to ask when considering an accountable care strategy

    Eric Parmenter | May 16, 2018

    An employer checklist to understand, navigate and build a plan for value-based care.

  • What's the good news, ladies? Birthday edition

    Susan L. Combs | May 10, 2018

    Who's enjoying spring?  I know it took many of us a long time to get there. Here in NYC, it seemed like we went straight to summer last week!  I'm…

  • Three reasons to integrate HR into benefits tech

    Rebekah Michel | May 07, 2018

    Some brokers may be wondering, what's the benefit of integrating HR into benefits software?

  • Developing strategic benefits will help your clients win

    Anita Potter | April 23, 2018

    With a strategic benefits plan, brokers can help employers better attract emerging generations of the workforce.

  • How busy brokers can leverage social media

    Daniel Williams | April 23, 2018

    Social media marketing has evolved. It's no longer about web traffic and direct sales. The real value today is with engagement.

  • What's the good news, ladies? April edition

    Susan L. Combs | April 09, 2018

    This month, I'm very excited to introduce you to my new friends, Megan, Deborah and Lucila!

  • Tackling the health care 'tapeworm'

    Alex Tolbert | March 26, 2018

    Prices keep rising, but value in the traditional fully-funded health plan seems to be shrinking, and the Affordable Care Act is one reason why.

  • Lowering health care costs: There's a better way

    Suzy K. Johnson | March 16, 2018

    Ongoing shifts have motivated many expert advisors, thought leaders, and health care entrepreneurs to seek better ways to deliver health care to employees, with the goal of reducing costs for the employer and the employee while improving care delivery and outcomes.

  • Direct primary care 101

    Alex Lickerman, M.D. | March 16, 2018

    Direct primary care physicians are able to achieve better access to medical care, better quality of care, and lower overall health care costs because they can offer their patients both immediate access and more time.

  • What's the good news, ladies? March Madness edition

    Susan L. Combs | March 12, 2018

    These women are doing fantastic things in the industry and I'm very happy to have them be part of the WTGNL Crew!

  • Two opportunities created by association health plans

    Alex Tolbert | March 01, 2018

    The new regulations around association health plans create two distinct opportunities in the benefits industry.


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