This article is taken from the program I delivered at the IMCA Consultants Conference on March 3, 2004. If you ever wanted to make a name for yourself and show yourself as different and better – this is how you do it. But beware – it's only for the top tier of advisors!

Last month, I showed you the "Hierarchy of Marketing" model. This model shows you explicitly the level of sophistication in the different categories of marketing options.

Hierarchy of Marketing
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By BenefitsPRO editors | June 19, 2024

For the third year, the LUMINARIES Awards will shine a spotlight on the individuals and organizations that are impacting the benefits industry for the better. Submit a candidate before the July 3 nomination deadline!

Nominate now for BenefitsPRO's Luminaries Awards!

By Kristen Beckman | May 29, 2024

The American Council of Life Insurers and others are seeking to overturn the fiduciary rule finalized last month because it "undermines the expertise of state authorities who are responsible for overseeing annuities."

DOL's new fiduciary rule faces lawsuit filed by 9 insurance trade groups

By Bryce Sanders | May 27, 2024

About half of millennials (56%) and Gen Z talk (49%) about money regularly, compared to 22% of baby boomers, according to CNBC, but employers can encourage employees by offering financial education.

Let's talk 401(k)s: Getting employees more comfortable about building wealth is key
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