This article is taken from the program I delivered at the IMCA Consultants Conference on March 3, 2004. If you ever wanted to make a name for yourself and show yourself as different and better – this is how you do it. But beware – it's only for the top tier of advisors!
Last month, I showed you the "Hierarchy of Marketing" model. This model shows you explicitly the level of sophistication in the different categories of marketing options.
| Hierarchy of Marketing |
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| Magnetic Book Credibility Book Elevator Statement Credibility Brochure |
| Company Brochure Newsletter Direct Mail |
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