Note: If you like the idea of knowing why people do or don't buy from you…lf you like the idea of identifying exactly who your "A-level" target market is, then you'll love this article.

In today's journey, we're going to take a close look into how minds are wired. In particular, we'll look at mental filters and how the natural mental filtering system works to influence decisions and behavior – like buying behavior.

By the way, the decision-making process is almost always conducted behind the scenes, in the subconscious. The person is normally completely unaware of it.

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