Thank you for sharing!

Your article was successfully shared with the contacts you provided.

As a Clinical Hypnotherapist and coach, I work with values every day. From time to time, I realize that my clients maintain two pretty serious misconceptions about values. Let’s start by looking at each one, and then move into the activities that discover how to discover real values. That’s what this article is all about.

Misconception 1. Everyone knows what his or her values are. That’s wrong. This is such a common misconception that many consultants in the financial industry and many advisors are convinced that all they have to do is ask someone to name the things that are important to them, and Voila! They have values. It’s not that simple. Good news for you, though, by the time you finish reading this article, you will know how to tell the difference between “faux values” and actual values.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO
Live Chat

Copyright © 2022 ALM Media Properties, LLC. All Rights Reserved.