This article was written in response to the many people who ask me about coaching. The situation is bleak: so many financial professionals look for coaching help, yet so many of the coaches are ill-equipped to help them.

Today we’re talking about coaches, looking at how and why so many of them fail their clients. The partners in my firm have been studying coaches for about ten years. We’ve been looking at who they are, where they came from and what value they represent. We scour their biographies, websites and articles. I’ve even interviewed some of them on my online radio show. What we consistently find is that too many of them are people who found themselves out of work, decided that coaching would give them a new career and allow them to work from home. And, as for the value, we don’t see very much there. Bottom line, most coaches operating today give the coaching industry a bad name.

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