The financial industry is made up of more than 600,000 privately-owned businesses. As with any business in any industry, the owners and decision makers want to increase their success. Thus, it's logical to see coaches working with advisors. Indeed, the financial industry is full of coaches.

Question – how do you know which ones are any good? How can you tell which ones have any training or experience in what they're preaching? "Heck, Mike, they all look alike and sound alike. How can you tell the real deal from the faux? The answer is, mostly, it's impossible to tell just from looking. You have to learn how to dig deep and look with salt in your eye. You have to learn to be discerning when it comes to hiring a coach. And that's what this article is all about.

Wait for me! I've watched a strange phenomenon repeat itself over the years. Every time someone comes up with a great idea, it is immediately followed by a wave or "me too" coaches.

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