Before you can build credibility in your marketing, you have to understand the following tool. So, look closely at it and take special notice where your marketing falls on the model:
| Hierarchy of Marketing Model |
| Magnetic Book Credibility Book Credibility Brochure Elevator Statement |
| Website Company Brochure Newsletter Direct Mail |
Bottom line -; most advisors focus their marketing at the lowest common denominator. Thus, the marketing actually works against you for building credibility. So, what do you say? Let's work together and figure out how to limit the damage and increase the gains.
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