I've been coaching in the financial industry for about twenty years. The two problems I see most often are: 1.) Financial professionals don't know now to prove their credibility, and 2.) That makes them appear generic. This article shows you how to solve both of those problems – right now!
Credibility! It's in the eyes of the client! I don't care how much training you have or how many years you've been in business. If you can't prove that you are Different and Better, then you are proving that you're the same as most everyone else and actually less than a few others. What does this mean to your business? Look.
Sales are not the results of events. They are the end result of a logical process. The process requires time for you to prove that you know what you're talking about, while not talking the prospect's ear off about yourself. Break the process and the prospect walks.
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