NOTE: This article is an edited excerpt from our upcoming book Capitalizing on Credibility.

“Clients value trust, integrity and Credibility over product or service selection, cost, even over knowledge and competence, when it comes to choosing financial services providers.”

- Goldman Sachs: The Coming Evolution of the Money Management Industry

Credibility – it’s the holy grail in our industry. It shortens your sales cycle, gives your clients greater peace of mind that you’re doing everything possible for them, and then gains you more referrals. Credibility – everyone wants it. However, very few people can even tell you what it is or how to get it, much less how to demonstrate it.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.