1. Invest in PayPerClick: Google's Adwords and Yahoo's Sponsored Search provide great advertising and low costs if you target 3-5 word phrases like "LTC Orange Park FL" vs. "LTC" or "Health Insurance."
  2. Exchange Links: When exchanging links with other sites, both of you benefit from each other as long your industries are similar. Don't link your worksite business to a donut shop.
  3. Use proper keywords and keyword phrases on your Website: Search engines look for certain keywords to show in their results page. Having the right keyword and keyword phrase densities are a huge requirement in ranking high in the search engines.
  4. Write Articles: Since you sell benefits, put together QUALITY articles about "How to buy LTC, Cancer, Disability, etc.." Attach your signature file and website URL to all articles. Rinse and repeat.
  5. Use testimonials everywhere: People who trust you and your site will tell their friends. The best way to establish trust is to have your clients do the talking for you.
  6. Newsletters: Email your customers monthly with tidbits that solve THEIR problems with links back to your site.
  7. Over Deliver Always: Submit newsworthy press releases

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