- Invest in PayPerClick: Google's Adwords and Yahoo's Sponsored Search provide great advertising and low costs if you target 3-5 word phrases like "LTC Orange Park FL" vs. "LTC" or "Health Insurance."
- Exchange Links: When exchanging links with other sites, both of you benefit from each other as long your industries are similar. Don't link your worksite business to a donut shop.
- Use proper keywords and keyword phrases on your Website: Search engines look for certain keywords to show in their results page. Having the right keyword and keyword phrase densities are a huge requirement in ranking high in the search engines.
- Write Articles: Since you sell benefits, put together QUALITY articles about "How to buy LTC, Cancer, Disability, etc.." Attach your signature file and website URL to all articles. Rinse and repeat.
- Use testimonials everywhere: People who trust you and your site will tell their friends. The best way to establish trust is to have your clients do the talking for you.
- Newsletters: Email your customers monthly with tidbits that solve THEIR problems with links back to your site.
- Over Deliver Always: Submit newsworthy press releases
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