Note: Pam and I have several “advisors” who help us improve our programs and market our speaking and training. One of them said to us this past week that our work in Credibility is unique, and has global implications. What makes it unique is that we present, not only concepts of Credibility, not only the “how-to” of Credibility, but also the science behind it. That’s just our way. If the research and science are not also included, then it’s just opinion, and who cares about that?

Experience counts. Our work in Credibility began in 1991. I gave a speech to the Million Dollar Round Table and every one of the questions dealt with Credibility. To learn the actionable lessons, I interviewed people who had a great deal of Credibility and asked them what they did to get it and what impact it had on their businesses. I was astounded – all those people gave me the exact same answers.

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