Chances are you've already developed trust with your top clients, otherwise you wouldn't have any A-level clients. But do you know the specific steps for actively increasing that trust?
A New York Times survey found that while 60% of Americans said they couldn't trust most people, only 20% said they couldn't trust most of the people they already knew. As convoluted as that sounds, it's a powerful factoid. In other words, the more we know someone, the more likely we are to trust him/her.
Ask yourself some questions.
|- How well do you know your clients? (on a scale of 1 to 10)
- How much do they already trust you? (on a scale of 1 to 10)
- Is your relationship with them close enough that they could trust you even more?
- What steps can you take to increase their trust?
With those questions in mind, let's look at how to make sure your best clients begin to develop a deeper level of trust with you.
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