Colonial Life is partnering with ESPN to sponsor the "One-on-One" match-up analysis during ABC's college basketball game of the week each Saturday for the remainder of the regular NCAA season. The feature is an in-game analysis of player and team statistics and will be used alongside advertising from the company.
"ESPN, through ABC, was able to provide us with a custom sponsorship vignette that not only supports our brand benefit of 'one-to-one benefits counseling,' but also delivers our message in a way that will resonate with a large viewing audience of working Americans," explains Tom Gilligan, senior vice president of marketing and branding.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
