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NOTE: I’ve been writing about Credibility since 1991. Through the years I’ve explored many different ways you can improve your own Credibility. Through that time, I also began to look at the steps that create Credibility. Is it the result of a one-time event? Can you get it through an introduction? Does it have something to do with the mystical laws of attraction? No, no and no.

Credibility is the result of a scientific process. But once you have attained Credibility with someone, you open the possibility of having a client relationship, one that will bring you referrals. And, in case you had not figured this out, Credibility is not necessarily its own reward. The payoff from building your Credibility is enhanced client relationships. That’s the real payoff, because those enhanced relationships result in referrals.

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